Does Your Company Really Need To Be Using Twitter?
Many business owners are asking: "Does my company really need to be using twitter?" Before we answer that question, let's examine exactly what twitter is. Simply put, Twitter is a mini-blogging platform that you can use to send messages of 140 characters or less to family, friends, colleagues, or just the general Web community at large, basically it is a platform that allows people having conversations online, to express themselves to the world in 140 characters or less. It looks like this: You can also choose to follow other Twitter community members' posts, either by navigating directly to the Twitter site, subscribing ...
Benefits Gained From Using Various Web 2.0 Tools
In recent McKinsey Quarterly’s"Global Survey" polled companies about the benefits gained from using various Web 2.0 tools, both internally and externally found that several technologies were a boon for relationships among employees, increased knowledge sharing, in their relations with customers; and in their dealings with suppliers, partners, and outside experts. Nearly 1,700 executives from around the world, across a range of industries and functional areas, responded to this survey. When it came to customer-related benefits, blogs were the most useful tool among other web technologies, bringing measurable benefits to 51% of responding companies worldwide, followed by video-sharing and social networking, at ...
If You Are New to Blogs but Want to Increase Sales with Blog Marketing
Back to years ago, I frequently read people who state "my blog this" or "my blog that" but I have absolutely no idea what blog is. After time being I learn that a blog is essentially an online journal. But the content is on a website. You post about whatever you want, kind of like posting here, no matter you are a major celebrity, a high school kid or a major corporation executive, and you can blog. It requires no technical skill at all and costs almost nothing. There are literally millions of blogs on the internet. They take many different ...
GoSecure Protect Your Privacy and Let You Staying Secure Online
In today's increasingly communicative world, businesses face a dilemma. They have to find ways to be more engaging and communicate more directly to their customers and the public, while retaining close control of sensitive information. Before I going further, I would like you watch below this video first, after that, continuing read this article till finish and then you will know why I ask you watch it first. The inspiration of create this video is come from after I read the article that posted on GoSecure’s blog.
How Social Technology Must Integrate with Traditional Marketing
Marketing can no longer be managed in silos. Tactics in one area (e.g., a particular trade show presentation) impact the effectiveness of others (e.g., your search marketing ads) almost immediately. The savvy marketing leader knows that reaching customers is increasingly becoming challenging as their touch points continue to fragment. To reach the fragmented customer, marketers must apply an integrated approach. Social media has not only accelerated cross-channel effects, it's blended and mashed-up channels and partners with independent communities into a completely new, living ecosystem. It is an opportunity to integrate social technologies to invite feedback and discussion to engage users ...
Articles & Videos
I am too Lazy to Write
By establishing your company or your own personal brand and knowing your...
Why Need to Learn Mobile Marketing?
Speaking of mobile marketing, as marketers, if you haven’t get your feet...
1st Step toward Meeting the Need of Digital Society VI
EPRI is responding to this need by launching a bold, two-phase plan aimed at...
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Internet Marketing & SMEs
Dos and Donts to Ensure Your Business List Success
As you might already know, having your very own email marketing list is an...
How Much Traffic is Generated by Searching Your Own Target Keywords
When comes to the search marketing, you need a certain set of tools to help...
Two Free Tools to Protect Your Blog from the Badlinks
What will happen after you work so hard to build a ranked page and then have other...
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Marketing That Works
How Social Technology Must Integrate with Traditional Marketing
Marketing can no longer be managed in silos. Tactics in one area (e.g., a particular trade show presentation) impact the effectiveness of others (e.g., your search marketing ads) almost immediately. The savvy marketing leader knows that reaching customers is increasingly becoming challenging as their... [Read more of this article]
Revise Your Engagement and Content Strategies to Stimulate Resonance
How we connect with one another in the social media reflects our interests as well as our contacts, interests, concerns, views, and potential, which ultimately reflected in how we architect and cultivate our social graph. We’re adapting our definition of relationships to refine our online experience as well as... [Read more of this article]
Who Define Your Stature in Social Media?
In social networks, attention is earned and engagement is a privilege. Since social media started, it introduces a new problem of sorts, one where the answer is lost in the politics and corresponding burrows of debate as to “who owns social media within the organization?”. According to the report that conducted by... [Read more of this article]
8 Success Criteria for Facebook Page Marketing
Brands are jumping on the Facebook bandwagon to reach customers. The Society of Digital Agencies reports that more than 45% of senior marketers worldwide named social networks and applications their top priority for 2010. Yet despite the urgency, most brands lack a strategy. Facebook touts a staggering 500 million... [Read more of this article]
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