Friday, September 3, 2010

10 Blog Traffic Tips to Boost the Reader Rate of Your Blog


Written by Ann Liu

Every blogger’s has a spe­cial day — the day they first launch a new blog. At the begin­ing, unless you went out and pur­chased some­one else’s blog oth­er­wise your blog will have only one very loyal reader, that is you. You may start to receive a few hits after you told your sis­ter, friends, and best friend etc about your new blog, from time being, that’s about as far as you can go.

If you are a new blog­ger and want to improve the rate of your blog’s reader, fol­low­ing are the top 10 tech­niques you can use. These are the tips specif­i­cally for new blog­gers — peo­ple who have next-to-no audi­ence at the moment and want to get the ball rolling.

10. Write at least five major “pil­lar” arti­cles. A pil­lar arti­cle is usu­ally a tuto­r­ial style arti­cle aimed to teach your audi­ence some­thing. Gen­er­ally they are longer than 500 words and have lots of very prac­ti­cal tips or advice. This arti­cle you are cur­rently read­ing could be con­sid­ered a pil­lar arti­cle since it is very prac­ti­cal and a good “how-to” les­son. The more pil­lars you have on your blog the better.

9. Write one new blog post per day min­i­mum. Not every post has to be a pil­lar, but you should work on get­ting those five pil­lars done at the same time as you keep your blog fresh with a daily news or short arti­cle style post. The impor­tant thing here is to demon­strate to first time vis­i­tors that your blog is updated all the time so they feel that if they come back tomor­row they will likely find some­thing new.

You don’t have to pro­duce one post per day all the time but it is impor­tant that you do when your blog is brand new. Once you get trac­tion, you still need to keep the fresh con­tent com­ing. The first few months are crit­i­cal so the more con­tent you can pro­duce at this time the better.

8. Use a proper domain name. If you are seri­ous about blog­ging, you should seri­ous about what you call your blog. In order for oth­ers to eas­ily spread the word about your blog, you need an eas­ily remem­ber­able domain name. Peo­ple often talk about blogs they like when they are speak­ing to friends in the real world (the offline world), so you need to make it easy for them to spread the word and pass your URL on. Try and get a dot com if you can and focus on small easy to remem­ber domains rather than the long ones.

7. Start com­ment­ing on other blogs. Once you have your pil­lar arti­cles and your daily fresh smaller arti­cles, your blog is ready to be exposed to the world. One of the best ways to find the right type of reader for your blog is to com­ment on other people’s blogs. You should aim to com­ment on blogs focused on a sim­i­lar niche topic to yours since the read­ers there will be more likely to be inter­ested in your blog.

Most blog com­ment­ing sys­tems allow you to have your name and title linked to your blog when you leave a com­ment. This is how peo­ple find your blog. If you are a pro­lific com­men­tor and always have some­thing valu­able to say then peo­ple will be inter­ested to read more of your work and hence click through to visit your blog.

6. Track­back and link to other blogs in your blog posts. A track­back is sort of like a blog con­ver­sa­tion. When you write a new arti­cle to your blog and it links or ref­er­ences another blogger’s arti­cle you can do a track­back to their entry. What this does is leave a trun­cated sum­mary of your blog post on their blog entry — it’s sort of like your blog telling some­one else’s blog that you wrote an arti­cle men­tion­ing them. Track­backs often appear like comments.

This is a good tech­nique because leave com­ments a track­back leaves a link from another blog back to yours for read­ers to fol­low, and it also does some­thing very impor­tant — it gets the atten­tion of another blog­ger. The other blog­ger will come and read your post eager to see what you wrote about them. They may then become a loyal reader of yours or at least mon­i­tor you, and if you are lucky some time down the road they may do a post link­ing to your blog bring­ing in more new readers.

5. Encour­age com­ments on your own blog. One of the most pow­er­ful ways to con­vince some­one to become a loyal reader is to show there are other loyal read­ers who are already fol­low­ing your work, you can sim­ply pose a ques­tion in a blog post to encour­age com­ments, and do remem­ber to always respond to com­ments to keep the con­ver­sa­tion going.

4. Sub­mit your lat­est pil­lar arti­cle to a blog car­ni­val. A blog car­ni­val is a par­tic­u­lar kind of blog com­mu­nity. There are many kinds of blogs, and they con­tain arti­cles on many kinds of top­ics. It sum­ma­rizes a col­lec­tion of arti­cles from many dif­fer­ent blogs on a spe­cific topic. Blog car­ni­vals typ­i­cally col­lect together links point­ing to blog arti­cles on a par­tic­u­lar topic. It is like a mag­a­zine. It has a title, a topic, edi­tors, con­trib­u­tors, and an audi­ence. The idea of a blog car­ni­val is to col­lect some of the best con­tent on a topic in a given week.

3. Sub­mit your blog to blogtopsites.com. To be hon­est, this tip is not going to bring in a flood of new read­ers but it’s so easy to do and it only takes five min­utes to get your blog listed on the stie. Just go to blog top sites, find the appro­pri­ate cat­e­gory for your blog and sub­mit it. You have to copy and paste a cou­ple of lines of code on to your blog so you can rank and then sit back and watch the traf­fic come in. You will prob­a­bly only get 1–10 incom­ing read­ers per day with this tech­nique but over time it can build up as you climb the rank­ings. It all helps!

2. Sub­mit your arti­cles to Con­tent­Crooner. This is another tip that doesn’t bring in hun­dreds of new vis­i­tors imme­di­ately (although it can if you keep doing it) but it’s worth­while because you sim­ply lever­age what you already have — your pil­lar arti­cles. Once a week or so take one of your pil­lar arti­cles and sub­mit it to Con­tent­Crooner. Your arti­cle then becomes avail­able to other peo­ple who can repub­lish your arti­cle on their web­site or in their newsletter.

How you ben­e­fit is through what is called your “Resource Box”. You cre­ate your own resource box which is like a sig­na­ture file where you include one to two sen­tences and link back to your web­site (or blog in this case). Any­one who pub­lishes your arti­cle has to include your resource box so you get incom­ing links. If some­one with a large newslet­ter pub­lishes your arti­cle you can get a lot of new read­ers at once.

1. Write more pil­lar arti­cles. Every­thing you do above will help you to find blog read­ers, how­ever all of the tech­niques I’ve listed only work when you have strong pil­lars in place. With­out them, even you do every­thing and bring in read­ers, but they won’t stay long, or come back. Aim for one solid pil­lar arti­cle per week and by the end of the year you will have a data­base of over 50 fan­tas­tic fea­ture arti­cles that will work hard for you to bring in more and more read­ers to your blog.

If you enjoyed this post, please con­sider leav­ing a com­ment or sub­scrib­ing to the RSS feed to have future arti­cles deliv­ered to your feed reader.

About the Author

About Ann Liu
Ann Liu is a certified professional Internet marketer, author, infopreneur, e-marketing consultant. She is also a passionate blogger. Signup her newsletter or RSS feed to receive her latest news, tips and articles at MarketingbyAnn.com. You can follow her on Twitter and Facebook too. If you enjoy this above article and want to use it on your own website, you are welcome to use it, ONLY if the Author's Resource Boxes is included. Thank You!


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