Your Primary Sellable Asset is Your Customer List

In his book “How to Become a Marketing Superstar”, Jeffrey J. Fox defines marketing as the “profitable identification, attraction, getting and keeping of good customers”… In short, it is getting and keeping a good customer, which we may look at it as carrying out these functions by the use of emails. We see then that there is the need for communication between the business owner and the prospect if any marketing is to take place. The traditional … [Read more...]

Social Media Marketing: Part of Your Overall Marketing Mix

Speaking of Internet marketing strategy, Search Engine Optimization (SEO), Social Media Optimization (SMO) and Search Engine Marketing (SEM) go hand in hand. A website without proper Search Engine Optimization (SEO), no matter how attractive, it will never be visited. If you want your firm’s website to be visited, it must first be found. For potential client or customer to find your site, it must be located by search engines. There are many strategies and … [Read more...]

Marketing Move Into a New eCosystem

No matter which industries you are in, one thing you may already notice – almost every company (small or big) is slow to move into the technological arena, either you ignore it, or race to embrace, or at your own pace adapt into it slowly (recommended!), the fact is that , now, a whole technological ecosystem developing is before our eyes. The ecosystem I am talking about are these whole new methods of online network marketing, which provide people with everything … [Read more...]