Whether a brand does something about it or not, the future is where it’s going to spend the rest of its life. How long that life is up to the brand, determined by how it responds to today’s reality. The post-recession landscape will present brand marketers with new challenges, new engagement realities and new rules, which will increase pressure to prove how and why branded products deliver value. … [Read more...]
Interesting Finding of Use of Online Social Networks
Social is the keyword in "online social networks." Users stay in touch with friends and family, and, to a much lesser extent, stay in touch with business associates or discuss other online activities. Social Networking is growing. There's been a lot of conversation, you hear about it in the media, and most recently the business press has increased its coverage. In recent Nielsen study toward test their hypothesis that "Consumption of social media decreases email … [Read more...]
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