Does Your Website Visitors Believe in You?

Speaking of website design, the list of design-related shortcuts that my clients have attempted (or wanted me to attempt for them) could easily fill this page. Often time, I heard they say something like this:

- “Design a website is very easy, my 15-year-old can design my site for me.”
- “Just copy someone else’s layout”
- “Can’t you just scan my brochure and use that as my website?”

Web site design is always the first place where company owners want to cut costs and save money. I always wondering why they do that? Then I realize that it’s probably because the science of website design, which is the most misunderstood part on the Internet.

You may already saw following these headlines, which has been appeared on thousands of web sites out there.

- “Anyone can make a website in 10 minutes”
- “Design your own web site without need any programming knowledge and skills”
- “FREE web site templates”

When you visit a site that has been produced with obvious shortcuts, what’s the first thing that comes into your mind? Your answer probably like this, “Is this a real company? Should I trust them? Don’t they have enough money to get a real web site?”

On the other hand, when you visit a site such as Boeing or Comcast etc, your answer perhaps will be “Great, I’m here now. Where’s the information that I’m looking for?”

See the difference?

There are so-called “web site designers” on every street corner. So be extremely cautious before you make your choice toward hiring a website designer design the site for you.

Remember this – A talented web site designer can quickly get your visitors over the hurdle of wondering whether they should do business with you or not.

On the Internet, a well designed site speaks a lot of things, successful website can help you make trust building. Thus, you got to be perceived as real first, then have a proven track record second in which ‘you can offer something that helps to fix your visitor’s problems.

If your site visitor does not believe in you right off the bat, you’re likely to lose that visitor forever. A skilled web site designer will create a site for you that earns its credibility, as a result, you’ll make a solid return on your investment.