In today’s increasingly communicative world, businesses face a dilemma. They have to find ways to be more engaging and communicate more directly to their customers and the public, while retaining close control of sensitive information.
Before I going further, I would like you watch below this video first, after that, continuing read this article till finish and then you will know why I ask you watch it first. The inspiration of create this video is come from after I read the article that posted on GoSecure’s blog.
As you know, the most convenient way for both organizations and their customers to share information has been through blogs. Just by look at around cyber world, you can see it’s hard to find a major corporation that doesn’t have a host of blogs on different subjects. The aiming that they use blogging is intend to get more relevant content about their products or services out to the marketplace faster and more effectively.
Because of the popularity of blogs, web-based social networks, such as LinkedIn, Facebook and Twitter are waving in. To let your content distribute to the entire internet fast, the developers are start to develop those applications that allows you to link up your blog post with other social media network sites.
For instance, you linked your LinkedIn account to your Facebook account to Twitter and beyond, anything you post to any one of the services will immediately be federated or syndicated to the others.
According to Nielsen Online’s March article Social Networking’s New Global Footprint, time spent in “member communities” accounts for one of every eleven minutes online.
And the study of Pew Internet & American Life study stats that One in five internet users are now on Twitter or another status update service. Some 19% of internet users now say they use Twitter or another service to share updates about themselves, or to see updates about others. This interactive marketing method looks like great way for organization toward their online marketing effort.
However, the distinction that used to exist between blog posting and updating your status on LinkedIn is fading. Each status update to your Twitter account becomes the latest entry in a rolling blog of your life.
For the most part, the interconnected aspect of social networking is a benefit (who wants to update 20 networks with their latest status?), but if it is in the hands of the careless, then you will face the danger.
For example, if you use social networking sites purely for business purpose, but in your business social network, there some people use it as personal base, once they update their status, the notes will get quickly exchanged from a network that intended for personal use to your business social network, this mix of the groups could cause problems.
“Friends” that you once had at company A might now working for your competitor at company B. When the relationships you have in your online communities get tangled you need to exercise caution in what you share or the consequences might hurt your company and/or your career.
Social Media’s rise in popularity has created some very real problems for the Internet and its users. Social networks like Facebook and Twitter have seemingly opened the floodgates to security troubles, and over the past few weeks, this has been accentuated by a number of issues and studies. Like recent FBI warns of social networking fraud, malware escalation .
Based on a study from Russell Herder and Ethos Business Law, time on social networking sites has increased by 73% in the past year. Without even taking security into consideration, 51% of executives surveyed said they fear social media could reduce employee productivity, while 49% said that using social media could damage a company’s reputation.
Another study recently released by CMO Council and AVG. It indicates that most social network users fail to perform the following basic security measures on a regular basis:
- Changing passwords (64% infrequently or never)
- Adjusting privacy settings (57% infrequently or never)
- Informing their social network administrator (90% infrequently or never)
- 21% accept contact offerings from members they don’t recognize
- Over half let acquaintances or roommates access social networks on their machines
- 64% click on links offered by community members or contacts
- 26% share files within social networks
- Nearly 20% have experienced identity theft
- 47% have been victims of malware infections
- 55% have seen phishing attacks
It wouldn’t be fair to say that the social networks have ignored security issues. No, they haven’t. Twitter recently began trying to block links to malicious sites when users try to post them. Facebook has spent some time trying to improve the process of helping users gain back their hacked accounts. But the threats are still out there, and they seem to be increasing much more rapidly than they’re being eliminated. As long as threats remain so prevalent, so will reluctance, which goes for businesses and individuals alike.
By saying that, after you watched above video and finished reading this article, I suggest you go right way to GoSecure and get an account for yourself.
To gain better understanding in terms of how GoSecure’s private social network portal could help you in defending yourself, protect your privacy and stay secure online. And at the same time to networking, media, photo sharing, socializing, blogging, keep in touch, knowledge sharing with others, like your family members, friends, colleagues or business associates etc in a private way, you can find the answer and more detail information in the article Your Own Secure and Private Social Network.
Yes, Social Media adoption continues to grow rapidly, but there are many still out there that do not see the point, at least at the price of security.
The world is changing, recognize what you are doing in the social media and be smart about it.
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