It seems that everyone today has a blog, a little piece of the internet where they share thoughts, opinions, and expertise with millions of readers. Teenagers, truck drivers, business executives, CEOs, and high-powered lawyers write them, and millions of people read them every day. If you’re like most people, you probably read them yourself.
In one of my previous post. I wrote about why you should use blogging method to strengthen your marketing effort and increase the sales. Hope you already read it and started to use this powerful free marketing tool in your business.
Writing a blog is so simple anyone can be doing it in minutes. But BUILDING A BLOG EMPIRE FOR PROFIT is not that an easy thing to do.
Speaking of a blog empire, like any other business, is made up of three major components: a supplier, buyers, and the products for sale. But in many cases, a blog differs from the average business because you are bringing together two sets of customers and delivering two sets of products. And you’re not even selling the main item you produce.
Sound confusing? It’s really not. Let’s take a look at the component parts of a blog and illustrate just how simple it is.
The first component is a supplier, which is you. It is your words, your opinions, your research, and your art which can bring thousands or even millions of readers to your blog. You will be the attraction, the broker, and the Emperor of your blog empire. If it weren’t for you, the blog wouldn’t exist. Because of who you are, what you know, and what you do, it can thrive.
The second component is a buyer, a customer. While the vast majority of your customers will be your readers, other customers will be included such as companies that pay you to feature their links and advertisements on your blog. “Traffic” (those millions of readers out there who care about what you say) is the lifeline for your blog – you’ve got to find them and bring them in. Once they are there, your advertising customers will pay for access to your reading customers, and your reading customers will pay for your information and merchandise.
The final component is a product. Like all businesses, yours can’t exist without a product to sell. But what do you sell when you’re giving your opinion away for free on a blog?
The first product you sell is yourself, your opinions and your expertise – Without selling it to your readers, you will have no customers. They may not always pay you directly (though we’ll see that in many cases, they will) but if they don’t buy what you’re saying, they will not buy anything else.
The second product you sell is your space – You lease it to advertisers who will pay you to put information in front of your millions and millions of readers. Whether text links or flashing popup banner ads, your advertisers will pay you for a small part of your readers’ attention.
The final product you sell is your merchandise – With a properly-branded name and a reputation for excellence, your readers will purchase coffee mugs, t-shirts, bumper stickers etc, anything you can imagine.
In your blog empire, your reader is a customer and a product, and the more customers you have, the more products you can sell and the more profit you can pocket.
By building a blog empire that brings customers and buyers together, you can turn your labor of love into a digital cash cow.
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