Thursday, March 11, 2010

FB Testing a Conversion Tracking Tool for Advertisers

January 28, 2010 by Ann Liu  

Share One of the true fact we are expe­ri­enc­ing in our daily life is we see the Web is becom­ing increas­ingly social. We now spend between five and six hours per day on these social media plat­form — the sec­ond biggest human activ­ity after sleep­ing, accord­ing to the research. Through use the num­ber of social net­works, we... Read more...

4 Key Social Media Trend Companies Must Focus on in 2010

January 27, 2010 by Ann Liu  

Share In times like these, any sharp mar­keter or busi­ness owner would JUMP at the chance to dis­cover a mar­ket­ing model that pro­duces sky-high response with FAR less work, no mat­ter what. There is a lot of talk about social media and so many busi­nesses are enthralled by the oppor­tu­nity to use social tech­nolo­gies to con­nect... Read more...

Do You Know What Social Followers Want?

January 25, 2010 by Ann Liu  

Share This is inter­est­ing, accord­ing a Decem­ber 2009 Mar­ket­ing­Sh­erpa sur­vey, it indi­cated that learn­ing about spe­cials and sales was the top moti­va­tion of those who friended or fol­lowed a brand online, and look­ing for sav­ings was fol­lowed closely by learn­ing about new prod­ucts, fea­tures or services. In... Read more...

How to Choose an SEO Friendly CMS

January 22, 2010 by Ann Liu  

Share Quickly and eas­ily cre­ate and deploy con­tent is the nature abil­ity with con­tent man­age­ment sys­tems (CMS). Thus, there’s no doubt that CMS are a quick, pow­er­ful, and afford­able way to get on to the web in an advanced way nowadays. By def­i­n­i­tion, a CMS is a pub­lish­ing tool; it allows you to update your web­site... Read more...

Is Your Organization Culture Designed To Be Social?

January 20, 2010 by Ann Liu  

Share As 2010 begins, every­where we turn, we see those who pro­claim that under­stand the social media are talk­ing about mea­sure­ment and ROI from social mar­ket­ing. It seems that every­one is try­ing to jus­tify the time, effort and expense of using social media by cre­at­ing mea­sures that are cen­tric to finan­cial results. For­rester... Read more...

Are You Investing in a SMM Campaign?

January 18, 2010 by Ann Liu  

Share For many busi­ness own­ers and career pro­fes­sion­als, I know you’ve already begun inte­grat­ing social media mar­ket­ing into your mix. But for a LOT of oth­ers — there’s been a hold, or a tip-toe approach. Cur­rently, there are 581 Mil­lion cus­tomers using social media – a num­ber that’s grow­ing every day. How... Read more...

Is Twittering Necessary and Do You Really Need to be on Twitter?

January 13, 2010 by Ann Liu  

Share As mar­ket­ing by pro­fes­sion, usu­ally we have to jus­tify our­selves to the bosses, the clients and every­one in between — espe­cially in the less-tested, some­times, hit or miss arena of social media. When the lat­est tech­nol­ogy and the lat­est social media come out, mar­ket­ing pro­fes­sion­als who are liv­ing... Read more...

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