FB Testing a Conversion Tracking Tool for Advertisers

One of the true fact we are experiencing in our daily life is we see the Web is becoming increasingly social. We now spend between five and six hours per day on these social media platform - the second biggest human activity after sleeping, according to the research. Through use the number of social networks, we can go and experience communication and media content with other people. And we are able to engage in our media content consumption with other people that we … [Read more...]

4 Key Social Media Trend Companies Must Focus on in 2010

In times like these, any sharp marketer or business owner would JUMP at the chance to discover a marketing model that produces sky-high response with FAR less work, no matter what. There is a lot of talk about social media and so many businesses are enthralled by the opportunity to use social technologies to connect with their customers, but many of them lack a plan or coordinated effort and unsure of how to begin using it or even deciphering if it's right for … [Read more...]

Do You Know What Social Followers Want?

This is interesting, according a December 2009 MarketingSherpa survey, it indicated that learning about specials and sales was the top motivation of those who friended or followed a brand online, and looking for savings was followed closely by learning about new products, features or services. In recent eMarketer report, it said, brand marketers want consumers to follow them to build buzz and engagement, but social media users often desire something in return, many … [Read more...]

How to Choose an SEO Friendly CMS

Quickly and easily create and deploy content is the nature ability with content management systems (CMS). Thus, there’s no doubt that CMS are a quick, powerful, and affordable way to get on to the web in an advanced way nowadays. By definition, a CMS is a publishing tool; it allows you to update your website contents easily and smartly. So if you are a non technical guy knowing not much about the html or about web designing, using CMS will allow you to update your … [Read more...]

Is Your Organization Culture Designed To Be Social?

As 2010 begins, everywhere we turn, we see those who proclaim that understand the social media are talking about measurement and ROI from social marketing. It seems that everyone is trying to justify the time, effort and expense of using social media by creating measures that are centric to financial results. Forrester Research recently released a list Monday of social computing prediction for 2010, the report suggests that: "an increasing number of marketers … [Read more...]

Are You Investing in a SMM Campaign?

For many business owners and career professionals, I know you've already begun integrating social media marketing into your mix. But for a LOT of others - there's been a hold, or a tip-toe approach. Currently, there are 581 Million customers using social media – a number that's growing every day. How will your business reach them before your competitors do? Are you starting to invest in a social media marketing campaign? Or you are still feel panic and frustrate to … [Read more...]

Is Twittering Necessary and Do You Really Need to be on Twitter?

As marketing by profession, usually we have to justify ourselves to the bosses, the clients and everyone in between - especially in the less-tested, sometimes, hit or miss arena of social media. When the latest technology and the latest social media come out, marketing professionals who are living in the bloody edge of social media technology will rush to it. Marketers have been so busy jumping on the social media bandwagon. Set up a Twitter account or Facebook page … [Read more...]