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SMEs: Don’t You have Time for SMM?

March 16, 2010 By Leave a Comment

Many SME business owners forgo social media marketing or even marketing of any kind, many of them want to integrate SMM Strategy into their marketing mix portfolio, unfortunately, many of them just don't take actions - because the reason of don't have time for that, or in the other words like saying "I don't have time to tell people about what I do." or, just don't believe it works etc. I believe that most potential clients are tired of being bombarded by mail, … [Read more...]

Social Activities Blur Personal and Professional

March 14, 2010 By Leave a Comment

Social media usage has soared not just among the general population but also among at-work Internet users, who are heading to the sites for both personal and professional reasons in greater numbers. In recent survey FaceTime Communication showed social media and Web 2.0 applications have been adopted by 99% of end users to support business processes, even though 38% of IT professionals believe there is no social networking present on their networks. Social … [Read more...]

HR Professionals Have been Fast Adopters of Social Media

March 10, 2010 By Leave a Comment

Consumption of social and user-generated content (blogs, podcasts, online communities, wikis, and profiles/social networking) continues to rise ahead of editorial media. Social Media has become critical to career advancement across IT, Finance, and HR professions, which continues to outpace editorial and vendor content consumption, leveling off at 4.59 hours per week from Wave IV (July 2009), compared to 3.05 hours of online vendor content and 3.35 hours of online … [Read more...]

Social CRM: The New Rules of Relationship Management

March 8, 2010 By Leave a Comment

I am left amazed at the level and detail of information those guys offer. As you know, today the social business environment is far beyond listening. There is a big shift in the past 1-2 years between online customer management systems and social media listening and engagement. After all, social business is about using social technologies to lower the barriers between company and customer. The Altimeter Group has released a new report on Social CRM, this report … [Read more...]

Where Do the B2B Marketers Plan to Invest?

March 5, 2010 By Leave a Comment

The investment of historically conservative B2B marketers are change, they are now not only investing in interactive marketing, but they actually shifting their marketing budget towards online channels. B2B interactive marketing spending will climb to nearly $4.8 billion in 2014 as interactive channels continue to grab a larger share of the marketing pie. B2B marketers will continue to invest heavily in paid search but will also begin to invest in display … [Read more...]

SMB Marketers Say Video Email Increase in Conversion Rates

March 3, 2010 By Leave a Comment

Over 80 percent small and medium-sized business (SMB) marketers plan to use video emails in 2010 and over 90 percent plan to integrate social media into their email campaigns this year. Almost 64 percent of SMB marketers who use video emails claimed that it delivers significant increases in conversion rates. According a recent survey group of over 200 SMB email marketers from a wide range of industries and countries that conducted by Get Response. SMB marketers are … [Read more...]

Video: The State of Internet

March 1, 2010 By Leave a Comment

When I was looking for some data information toward to social media trend on the web, I find below this video, which has been created by agency Jess3, it was embedded on Technorati's blog. As you know, today's web is totally different as years ago, there is so much data out there to digest that consumers are increasingly sharing infographics, simple visualizations of data to communicate salient points of important research or social trends. Below this video give a … [Read more...]

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