In the previous article, I talked about why twittering is necessary for companies and why you really need to be on twitter. Today, I am going to wrap up some key benefits you will gain by using twitter, which could help and improve your marketing effort. 1. Establishing Repertoire with Your Customers / Readers Twitter allows for a bit more personal, less formal, more fun mode of communication. It allows audiences to catch a glimpse of you just as a regular person … [Read more...]
Obstacle for Social Strategies Implementation
To compete in today's aggressively interactive environment, companies must shift their focus from driving transactions to maximizing customer lifetime value, they must shift from pushing individual products to building long-term customer relationships. In the other words, companies need to shift their focus from brand equity (the value of a brand) to customer equity (the sum of the lifetime values of their customers). Given the increasing importance of customer level … [Read more...]
Facebook Remains a Privacy Minefield and Its Crusade of Colonization
Over the past few years, social networking has been the Internet's stand-out phenomenon, linking up more than one billion people eager to exchange videos, pictures or last-minute birthday wishes. Facebook, a leading social media site with has more than 400 million active users worldwide, and 50 percent of those users log on every day who are create and share more than 25 billion Web links, news stories, blog posts, notes, and photo albums, which can be inane or profound, … [Read more...]
What are the Value of Social Media Ad Impressions
Social media channels can certainly get you traffic, attention and links. However, when it comes to measuring the value of social media advertising, many countless brand marketers are looking for guidance, questions such as - what are the real "value" of social media impressions and quantifies the extent to which home page impressions drive branding impact and brand 'friending?' and what are the indicators that influence customer's purchase intent etc has been asked so … [Read more...]
Pros and Cons of 5 Social Business Model
Have you got time to go through the slide Social Strategy: How to Get Your Company Ready that I posted on the other day? If you did, you should see in the slide, it included a section on organizational models. Since 5 minutes presentation is not enough time for share the usual web strategy matrix style. Jeremiah and his team has shared more detail towards the different models that exist to provide blanked education to the market. Go here to read the detail … [Read more...]
Social Strategy: How to Get Your Company Ready
In the world of democratized influence, businesses must endure a perpetual "survival of the fittest." Technology is only part of the solution, getting your company ready and developing a strategy are the key drivers of success. Beside others, socialized media has transformed the method of influence, augmenting the ranks of traditional market experts and thought leaders with enthusiasts and innovators who self-create content-publishing platforms for their views. And … [Read more...]
What Twitter’s Resonate Means?
Twitter is finally letting us all know at least one way that they plan to make money, to literally no one's surprise it will be through ads that Twitter calls "Promoted Tweets" (PTs), in the other words, Twitter has launched promoted tweets, which means brands can now purchase CPM based ads to promote these popular tweets at the top of a Twitter search term – even in categories they aren't well known in. According to The New York Time: "The idea behind Promoted … [Read more...]
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