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Social CRM Use Cases: 5Ms and Marketing

April 11, 2010 By Leave a Comment

In this part one of the SCRM hour-long webinar series, partners Ray Wang and Jeremiah Owyang share a framework for Social CRM and dive deeper into its Marketing use cases. This webinar follows Altimeter Group's recently published open research report: Social CRM: The New Rule of Relationship Management which covers 18 uses cases of Social CRM from Marketing, Sales, Service & Support, Innovation, Collaboration, to Customer Experience. I have just finished listen it, … [Read more...]

Marketers Apply Quantitative Measures to SMM Efforts

April 9, 2010 By Leave a Comment

When it comes to social media, the truth is there are some people who get it, some that don't understand it and others who just want to know more about how to use it in their marketing plan. As we see, in just a few short years, social media has exploded, capturing the attention of not only millions of consumers, but a large and growing share of marketers as well. Every day, businesses want and need to know more about social media marketing. They want to know how to … [Read more...]

Indicators that Influences a Company in the Social Space

April 7, 2010 By Leave a Comment

As the social economy swells and continues to flourish, many of us are abandoning the forums and systems where businesses held the illusion of control in favor of communities where we dictate the level of value we give and take. As we know, the rise of social media resembled a global celebration of freedom and empowerment. It is rooted in relationships, the dynamic interaction and collaboration between real people. We learned and continue to learn how to communicate … [Read more...]

What Do You Know about Communication?

April 5, 2010 By Leave a Comment

If you've ever asked for information online about a product or service, or signed up for an e-list or group membership on the Internet, and received a nearly instantaneous response in your e-mail inbox, an autoresponder program was responsible for delivering the reply. Simply put, autoresponders are e-mail programs that send out a preset message in response to every incoming e-mail received. Some autoresponders, like sign-up services for e-groups and forums, are … [Read more...]

Use Topikality for Your Keywords Research and Tracking

April 3, 2010 By Leave a Comment

I find Topikality is a new, more efficient tool to help you research and stay up-to-date with important news and information. It proactively keeps you updated on a topik - not based on a phrase, but based on what you like. Unlike Google, Google finds pages that contain the specific phrase you search for. But Topikality learns what sort of articles you like, and delivers only those articles. In the other words, it emails you a list of articles relevant to a topik, … [Read more...]

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