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8 Success Criteria for Facebook Page Marketing

July 29, 2010 By Leave a Comment

Brands are jumping on the Facebook bandwagon to reach customers. The Society of Digital Agencies reports that more than 45% of senior marketers worldwide named social networks and applications their top priority for 2010. Yet despite the urgency, most brands lack a strategy. Facebook touts a staggering 500 million users worldwide. Engagement is ripe, with 50% of active users logging on in any given day, connecting to an average of 130 friends. Average internet users … [Read more...]

How Social Technologies Impact to the Analyst Industry

July 26, 2010 By Leave a Comment

It is unquestionably and it is clear that social media is/will change everything, it will continue to impact to different business industries. I've already seen the effect of new channels that deliver insight, research and advice, continuously and in small bits. The revolution in the social media is becoming mainstream. 2010 is proving to be different yet again. The numbers of business and IT professionals embracing technologies like Twitter for business and social … [Read more...]

Marketers: Are You Ignore Baby Boomers Group?

July 22, 2010 By Leave a Comment

For the group of people that born between the years 1946-1964, we call them baby boomers, time pass fast, many of the oldest of the Boomers are beginning to retire now. They are an affluent group who adopt technology with enthusiasm, even some of them resist technology and slowly adopt to new products, but think about the number of parents or grandparents who regularly send e-mails or upload photos to Facebook and other sites. This group of people have also shown a … [Read more...]

What is the ROI of Social Media?

July 20, 2010 By Leave a Comment

Can you draw a straight line between investments in social media marketing and financial results? Many marketers can but many more cannot. The demand has never been greater for marketers to validate and measure the benefits delivered by their increasing investment in social media. Marketers often frame this question as, "What is the ROI (return on investment) of social media?" but financial metrics are just one way of evaluating social media marketing programs. … [Read more...]

Resume Tips, Cover Letter Advice for Design Job

July 19, 2010 By Leave a Comment

Without designers there probably wouldn't be an Internet, or at least there wouldn’t be an Internet that looked this good. Many skilled hands go into creating the websites that we know and love, but designers are usually the ones held responsible for how it looks. They put together everything from flashy logos to image banners to drop downs and font choice. Getting a job is usually a daunting experience regardless of the field. It can be all the more intimidating … [Read more...]

How To Create a Customer Advocacy Program

July 15, 2010 By Leave a Comment

Social media doesn't scale, but you must need to have a strategy to scale your online community and to manage your millions of customers that are now using social channels to communicate. Often time, we use metric to map out the strategy, but actually there no single metric is a good indicator, you have to evaluate the usage from multiple dimensions, you also have to factor in what are users doing, time on site, interaction, and of course, did they end up buying, … [Read more...]

Interesting Finding about Social Media Usage in the Asia Pacific

July 12, 2010 By Leave a Comment

In the past year, social media usage has seen unprecedented growth in Asia Pacific and is now one of the most critical trends in the online sector. In regarding to the impact on consumers' purchasing decisions – in Asia Pacific, online product reviews are the third most trusted source of information when making purchase decisions, behind family and friends. Among the seven biggest global online brands, three of them are social media sites – Facebook, … [Read more...]

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