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How Social Technology Must Integrate with Traditional Marketing

August 31, 2010 By 2 Comments

Marketing can no longer be managed in silos. Tactics in one area (e.g., a particular trade show presentation) impact the effectiveness of others (e.g., your search marketing ads) almost immediately. The savvy marketing leader knows that reaching customers is increasingly becoming challenging as their touch points continue to fragment. To reach the fragmented customer, marketers must apply an integrated approach. Social media has not only accelerated cross-channel … [Read more...]

Revise Your Engagement and Content Strategies to Stimulate Resonance

August 28, 2010 By Leave a Comment

How we connect with one another in the social media reflects our interests as well as our contacts, interests, concerns, views, and potential, which ultimately reflected in how we architect and cultivate our social graph. We're adapting our definition of relationships to refine our online experience as well as how we learn, discover, and share. For those brands, organizations, and individuals looking to associate with relevant groups, having one recipe or formula is … [Read more...]

Who Define Your Stature in Social Media?

August 25, 2010 By Leave a Comment

In social networks, attention is earned and engagement is a privilege. Since social media started, it introduces a new problem of sorts, one where the answer is lost in the politics and corresponding burrows of debate as to "who owns social media within the organization?". According to the report that conducted by the Strategic and Public Relations Center at the USC Annenberg School for Communication & Journalism, there are more than 25 percent of companies placed … [Read more...]

I am too Lazy to Write

August 22, 2010 By Leave a Comment

By establishing your company or your own personal brand and knowing your direction, writing would be a less daunting task you should do, talking from the experience, it can still be quite dreadful. As you might already know the important role that content plays in the online marketing - the trust, credibility, and authority it creates that knocks down sales resistance, providing a baseline introduction to the benefits of a particular product or service. According … [Read more...]

Why Need to Learn Mobile Marketing?

August 16, 2010 By Leave a Comment

Speaking of mobile marketing, as marketers, if you haven't get your feet into it, you should take a series look into it. For the definition of mobile marketing, The Mobile Marketing Association updated that: Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network. Mobile marketing is commonly known as wireless marketing. However … [Read more...]

1st Step toward Meeting the Need of Digital Society VI

August 13, 2010 By Leave a Comment

EPRI is responding to this need by launching a bold, two-phase plan aimed at mobilizing all stakeholders in a unified endeavor to improve overall power system reliability - from generator to end-user - in the most cost-effective manner. The first phase of the plan, called the Power Delivery Reliability Initiative, is well underway and has focused on making immediate, clearly needed improvements in utility transmission and distribution systems. Already, the Initiative … [Read more...]

Technology Considerations of Digital Society V

August 9, 2010 By Leave a Comment

Technology is central to the successful development of an electrical infrastructure to support a digital society. Its primary role is to ensure that the underlying infrastructure itself does not become the limiting factor in the growth of the network economy. Electricity is arguably the most critical of the infrastructures because it is the lifeblood of all other systems. However, in the broadest sense, technology needs will be driven by distinct reliability goals … [Read more...]

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