Over the past few years, social networking has been the Internet’s stand-out phenomenon, linking up more than one billion people eager to exchange videos, pictures or last-minute birthday wishes. Facebook, a leading social media site with has more than 400 million active users worldwide, and 50 percent of those users log on every day who are create and share more than 25 billion Web links, news stories, blog posts, notes, and photo albums, which can be inane or profound, personal or public, but they are always revealing.
You might already know that Facebook has did notable announcements this week range from a holistic vision of a seamless, semantically-enabled Web of human relationships to a simple “Like” button. Their moves are ambitious, giving even fast-moving rivals like Twitter reason to worry. Still, the simple fact is that in getting lost in the rush towards ubiquitous social connectivity, lots of Facebook users still don’t know what they are sharing, with whom, or why it matters.
Look into further, we learn that Facebook’s success is mainly due to they heavily rely on their developers, it is truly an application platform, there are more than 550,000 applications on Facebook, accessed by more than 70 percent of users.
In the past, Facebook would ask you to share your data with each app that wanted to access your profile. But not anymore. Make something “public” and it won’t just appear on Facebook, but throughout the Facebook ecosystem as well. Again, this is a user-choice, but it is rarely an informed one.
I remembered when Facebook changed its privacy settings months ago, 65 percent of users chose to keep their profiles public. Or, more likely, they just thought they should click “yes” to everything.
Watch below this video to see what those experts say.
In addition, Jeremiah (Web Strategist) did an excellent analysis towards Facebook’s new announcement, he goes a step deeper and talk about the ecosystem impacts, opportunities and threats, and provide some insights. I like his “What No One tells you” column, its innovation.
Facebook’s new changes forces marketers with the decision of if they want to enable Facebook features on their corporate website and micro-site or not. In regarding to how it is affect actual business? How to get outside of the FB-Google battle? What does it mean mortal marketers? How do businesses cope with this, both b2c and b2b? You can get some help from below this two articles:
* Roadmap Make Your Corporate Websites Relevant Integrate Social Network Features
* Matrix: Evolution of Integration of Social Media and Corporate Websites
Finally, don’t just simply deploy all these Facebook features that were recently announced before you fully understand the ramifications of each. It may not do you any good.
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