One of the true fact we are experiencing in our daily life is we see the Web is becoming increasingly social. We now spend between five and six hours per day on these social media platform – the second biggest human activity after sleeping, according to the research.
Through use the number of social networks, we can go and experience communication and media content with other people. And we are able to engage in our media content consumption with other people that we never were able to do before, which provides us a much richer experience.
To help advertisers do better tracking with their brand’s fans, Brian Boland, manager of direct response solutions for Facebook, told OMMA Social attendees on the stage in San Francisco that Facebook is plan to add a conversion tracking tool to complement Facebook Connect, a tool that allows advertisers to target fans of brands, as well as friends of the connected fans.
The conversion tracking tool being tested by a “handful” of Facebook advertisers doesn’t have a launch date, but Boland believes it should become available sometime before the end of March. A JavaScript snippet will go into the Web page. Marketers will have an option to set up multiple tags to track numerous conversions.
Reports will provide a list of tracked conversions and the impressions and the clicks that led to each. The feature will help marketers build out messages as the campaign expands into a variety of pieces.
According to Facebook spokesperson:
We are constantly working on ways to provide greater value and measurement to our advertisers and are always testing new products and features to do that. Conversion tracking is among these tests and is currently available in beta to a small set of advertisers. Better measurement tools are often requested by advertisers and we have taken a number of steps to respond to these requests with different products. For example, we announced Nielsen BrandLift in September 2009 and have seen that this product provides many useful insights to advertisers.
See Boland’s full presentation in below this video.
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