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Only 22 Percent of All Connections on Twitter are Reciprocal

May 13, 2010 By Leave a Comment

This is interesting, in recent study, Korea’s Advanced Institute of Science & Technology found that when it comes to Twitter, people really aren’t that interested in being social.

After analyzing over 41 million user profiles and 1.47 billion follower/following relationships, the researchers concluded that there are only 22% of all connections on Twitter are reciprocal, compare with Flickr, this number is closer to 68%, 84% on Yahoo 360 and 77% on Cyworld guest book messages. The large majority (78%) of connections between users on Twitter are one-way relationships, in the other words, twitter appears to be less of a social interaction sphere and more of a news broadcasting medium.

Surprise! for a place renowned for its social capabilities, you’d expect Twitter to be more, but the fact is – more than two-thirds of Twitter users (68%) are not followed by a single person they follow. That sounds like an anti-social network!

KAIST’s full presentation:

What is Twitter, a Social Network or a News Media?

About Ann Liu

Need help? Have projects to work together? - contact her. Ann is an energized internet marketing professional with enthusiastic, author, infopreneur & e-marketing consultant. She is also a passionate blogger. Ann is available for trainings, workshops and as a speaker on seminars and events. Do follow her on twitter @bblweb and join her on Google Google Plus as well.

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