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Embrace the Social Business in 2012

December 30, 2011 By Leave a Comment

Social media is changing the way brands and consumers interact online and digital marketers are beginning to divide serious resources to social programs. In today's dynamic landscape, to make your social marketing success, it will take a real cultural shift in the way your company do business and in the way you interact with your customers and prospects. It needs you to put people, process, and technology requirements together for making this shift and does so with … [Read more...]

How to Craft and Maintain Your Company a Healthy Online Reputation

December 26, 2011 By Leave a Comment

Nowadays, anyone can create a web page that describes you inaccurately, or criticizes your organization, or your performance at a company. Virtually anybody can become a 'publisher,' by using a personal website, a blog or any one of a dozen major social media sites to broadcast their opinions to the world. Just like you, your business has a online reputation to worry about as well, and maintaining it takes work. For all types of companies - from hip startup to … [Read more...]

Social Media Makes the Sale But Brand Ignoring More than Half of Them

December 21, 2011 By 2 Comments

Can you believe that - Brands are (inadvertently) ignoring over half their fan's social media posts! But, when fans do get a response to their posts, 80% of them went on to make a purchase as a result of the interaction. Amazing finding! "When brands respond, consumers are elated - feeling valued and important!" I think it's always important to interact with your customers, no matter wherever they are, so that way they share their positive experience. But it's … [Read more...]

Want to be More Productive and Get Your Focus Back?

December 17, 2011 By Leave a Comment

These days our lives are busier than ever, we work more than ever, got more stressed and exhausted than ever too. Still, we couldn't get the things done completely. In fact, it doesn't have to be that way, really. Then what is the problem? - the problem is that we are overloaded with information and tasks, and we try to get everything done instead of just the most essential things. And although it can be hard to give up all the busy-ness that we’ve grown … [Read more...]

Infographic – The Future Social CEO

December 12, 2011 By Leave a Comment

Social media is no longer a fad, since sites like Twitter, LinkedIn, Facebook and Google+ become part of our daily life, there are more social engagement from CEOs. The benefits of social media are no longer unclear, for those CEOs who are already use social media, their businesses are growing. See below the infographic about what the future holds for CEOs and the tips on how to use different social sites efficiently. … [Read more...]

Online Market Research for Growth of Businesses

December 5, 2011 By Leave a Comment

Market research is a very vital tool for the companies seeking marketable opportunities for growing the business. For the establishment of new organization and enhancing the existing, the market research is essential. Market research can offer market intelligence, which is needed to encourage success, enhancement of competitiveness and maximize profit. Online market research is the concept that provided challenges and opportunities to the researchers as well as the … [Read more...]

Consumers Like to Use Social Search for Their Tech Purchase

December 3, 2011 By Leave a Comment

To make Facebook marketing work, interactive marketers must be both an "oracle" who teaches their organization about Facebook and a "gatekeeper" who manages access to the platform, according to Forrester Research In its recent a very well done analysis of the interesting relationship between Facebook and marketers. The study found out that when they are using Facebook as a marketing tool, for those companies that want to get their act together, it could be worth the … [Read more...]