You can have the greatest product or service online, but without targeted-traffic from YOUR website or your blog (not your competitors), your business is losing ground.
To make a big impact on the search engine results, SEO content playing a very important role, it is not only important as the text that is present on the web page but if you use it correctly there are a lot of benefits that you can derive of it.
The first and most powerful source for SEO and rankings is your own website or your blog – where you rank in Google and which keywords your website or your blog ranks for has a direct impact on your business, as well as the link building, on page optimization, content creation or social media.
Speaking of using SEO techniques to leverage your website or your blog’s performance, here are the three methods to use:
(1) Minimizing hops ((keeping hops to 3 or less for critical pages) within the website by keeping site architecture flat
(3) Using 301 redirects for SEO to recycle link-flow to new landing pages.
You might say that above these three concepts are not new, but when you combined them together, you will see they are very effective, here is an excerpt from the original article.
Capping Outbound Links – on each page, the ability to diffuse the equity on that page increases based on the amount of links leaving that page. The key to creating buoyancy is in the ability to selectively funnel link flow by limited the areas which could “leak”.
This means that variables should be minimized or exemplified through your template design (using different templates for different facets), which links are critical (for search engine spiders and humans) are both weighed appropriately and comprise the primary structure for your tier 1 (money pages).
Using 301 Redirects – If you have legacy pages within your website that (a) are linked from the primary or secondary navigation (b) have PageRank and (c) are indexed, then you have the opportunity to use those pages for 301 redirects to consolidate link equity to a new page or new site segment.
If you have a windows server, then you need to use ASAPI rewrites, for linux it is the .htaccess file that allows you to redirect pages to new targets to ensure that you do not lose valuable link equity or trust from deleting pages that no longer are considered relevant or primary.
Modifications to Navigation – If spiders can’t interpret a link as a link, it is viewed as a component of that page (under the bag of words model) many information retrieval algorithms utilize to interpret your on page structure.