Growing a business takes time, you can’t expect to jump right in and start making millions of dollars. It takes a sustainable, comprehensive marketing approach to build your leads, your sales, and ultimately, your bottom line.
Many of the successful businesses you see (especially the big ones) have a highly specialized marketing staff running their daily operations. But for most small business owners, they can’t afford a such staff and so they are on their own. However, if you can come up with the right focus, you can become that specialized marketing department too.
By that, one of the first thing you need to pay a great attention to is your website, it is your “storefront.” You should put as much thought into your virtual storefront as you would to the front window display at a traditional store on the main street. Your website needs to attract customers and keep them coming back for more. If you are using WordPress platform for the base of your site, here are the awesome professional designed WordPress Themes for you to choose.
But, a great website won’t do you any good unless you can get some traffic flowing to it. There are a few simple steps can help you get people to your website. The more you put into traffic generation, the better your chances of converting the public into paying customers.
Google Analytics, the first step is a simple one, but it is one that may make all the difference. Before you do anything else, you need to set up a way to track website traffic and statistics, using Google Analytics – it is free, easy to set up, and easy to use.
SEO (search engine optimization), you might heard it thousands of times, basically, it is the process of getting your website recognized more often when people do searches on sites such as Google, Bing or Yahoo. The better SEO rankings your site got, the more seen times by more people, which is a free way to increase traffic to your website.
Here are the three easy ways you can use to help you increase your SEO rankings: keywords, inbound links, and local search listings.
Write down all the keywords that associated with your business, try to think like someone who needs your product or service, but doesn’t know where to go. What would they type into their search engine? And then use Google Keyword Tool enter in the keyword phrases you thought of when you were listing possible combinations. And after that, you’ll be able to see the number of people searched for those phrases, the number of competition that surrounding those keywords, together, you will also see similar keywords that you might want to target in your SEO strategy.
After you done your study and found out the best keywords to use on your site, it’s time to put them to work for you. Search engines like to see your keywords in important places – places like the title (the text that appears in the browser tab at the top of your screen), headlines, sub-headlines, and even the content that is toward the top of the page.
And at the same time, do remember Providing Fresh Content for SEs
2. Inbound Links
Inbound links build your reputation and credibility among search engines, as well as potential customers, these inbound links, often time we called it backlinks also allow search engines to find your site easily, rank it and get your site page on the search lists. But not all the backlinks are created equal, links that come from legitimate sites are the best link you want to get.
And set up links from all of your own domains is very important too – your blog, Facebook pages, Twitter accounts, and any other social media outlets should all include links to your website. When you post entries on these outlets, include links to your site, as proper. When others “retweet” these links, you get exponential exposure.
3. Local Search Listings
If you offer products or services to local customers, a local search listing is a great way to increase your search engine exposure. Just go to Google Places filling up the information they asked for and send, when someone is looking for a localized provider, Google will often send them to their local listings.
Keywords, inbound links, and local search listings are great ways to get your website recognized in organic searches. And the best part is they’re totally free!
Finally, nobody wants to spend thousands of dollars when you can get great data for free? Thus, to help you save some unnecessary spending, here are the 20 Free Keyword Research, Analysis & Suggestion Tools – Comprehensive Insight you can use.
Although these free sources can’t compare with an exhaustive brand study, but they’re almost as good, and for the price, they can’t be beat. Most of these metrics measure the effectiveness of all of your efforts of driving awareness and demand online. And most importantly these free tools offer raw values so you can record and measure performance over time. With several months’ worth of data, you can learn a great deal about your brand or your business current online awareness, buzz and traffic potential.