More and more marketers nowadays are using inbound marketing techniques to help them increase traffic and convert leads into customers, instead of use traditional marketing methods.
Traditional marketing techniques involve ads such as commercials, billboards, and direct mail which can be costly and difficult to measure.
Inbound marketing, on the other hand, focuses on targeted techniques such as content creation, search marketing, and social media that help potential buyers find your business when they are ready to buy. It is an ongoing process.
Below this infographic explains how to inbound marketing effectively in 5 easily achievable steps.