For a variety of reasons, large organizations are often out of touch with such changes in culture. Maybe their workforce is aging and not following what younger generations are doing; maybe they become overly reliant on demographic data and stop paying that much attention to focus groups and random conversations, said Dr. Mark in his article. I found there are some points he made are extremely valuable and he gave some incredibly important insights.
The fast development of technology and web 2.0 has dramatically changed the way we interact, create, produce, and consume. More people are involved in the process – more consumers are becoming producers, more products are becoming projects, and the future will continue to offer more opportunities to network, create, and distribute in alternative ways.
Here are some excerpt from the article:
Consumer Technology as Fashion – When technology becomes not only a way to get things done but also a personal fashion statement, this means two big things. One is that battles between technology competitors will rarely be won on technology quality alone. The other is that influential people outside the “big business, big government” world will impact what technologies those businesses and governments buy and use, even if that’s irrational.
Nobodies as Influencers – It used to be that intellectuals like professors and priests were society’s influencers. Then came media personalities, particularly those who broadcast hard news. Then came big celebrities like movie stars. Now, everyone has the potential to be a celebrity, and therefore everyone is a potential influencer.
Generation Y and the Recession – Those aged under 25 is caught in the middle of the Great Recession, young people of a certain age are disillusioned with many things, including traditional corporations and their government. They are also very interested in connecting to each other through new forms of media, expressing themselves openly and often without regard for privacy, adapting to a quickly changing world, collaborating to help each other achieve goals, and thinking about things they can do to help communities in the name of public service and social good rather than the rat race to make the almighty buck.
Web 2.0 and Open Government – This movement, predating but greatly inspired by then-candidate and now President Obama, fits the spirit of the times. It is largely possible because of (1) a massive distrust of authority, (2) disillusionment during a recession, and (3) the rise of cheap software like cloud computing, open source code, and Web 2.0 platforms which empower the masses.
The Do-It-Yourself (DIY) Movement – An increasing number of people are taking matters into their own hands. The “Tea Party” is almost certainly a politically-oriented symptom of this more general trend .. continuing read the entire article here