No doubt, email is still the fastest and the most profitable means of communication IF used the right way. You can use it to build trust, brand your business, express your opinions, and to drive instant sales as well.
Targeted messages are one of email marketers’ most valuable tools, and a welcome message sent at the beginning of a new recipient’s subscription can provide a good opportunity to start off with effective messaging. However, when marketers use email for their marketing, there are still some mistakes most of us make, which could leave tens of thousands potential dollars in hidden profits.
1. Not Branding Your Email Template
Marketers often do this – they want to emulate their favorite gurus and craft and design their messages exactly the way their gurus do. What actually the things you need to do is to create your own uniqueness email template – unique in your presentation, a style and a style that you are comfortable with.
If you are using aWeber or GetResponse, you don’t have to worry about the email templates because they offer different kind of designed templates for you to choose and use, otherwise useful online image editors resources list is for you.
2. Not Personalizing Your Email’s ‘From Name’
Everyday, people get a lot of unwanted emails in their mailbox now, before they open up the message, most of them will scan through the ‘from address’ first instead of check the subject line of the emails.
If they don’t recognize the ‘From Name’ they usually hit the delete button. So you want to carefully choose the from name and it must be consistent with it. If you are going for personal branding, you can use your full name, if you are focusing on branding your company, then you need to use your company’s name.
3. Not Putting Full URL in the Email Message
Sometime people like to print out the email that you send to them and read it at their leisure. But the trouble is, most marketers Hyperlink the Keyword to the website URL where the actual link is not visible when it’s printed. To max the advantage of using email marketing, you need to type in the complete URL at the end of your email message so that your readers can type it in their browser and visit your websites and blog at a later time.
4. Not Doing a Weekly Wrap
If you haven’t taking advantage of this unique opportunity yourself on a regular basis, you really should do, it is not only helps your site gain traffic, it also helps you attract those repeat buyers. It’s the easiest way to get repeat visitors and give another chance for people who missed out on your daily emails.
You can put snippets of your emails that you already sent for the week and link it to each post on your blog. Get an all in one email done and send it out on the the day that works for you, send it out during the weekday or on Friday or Saturday, it is depends on you.
The advantages of doing this are to have more potential new readers, repeat visitors, new buyers, new leads, repeat buyers come to visit your site and your blog etc to speeding your sales funnel up.
5. Not Creating a Newsletter
You are leaving the money on the table! One of the easiest way to create ‘brand recognition’ is by starting a newsletter, when you publish a regular newsletter, you will have many opportunities for steady revenue, such opportunities like:
– Sell short sponsor ads
– Pay-per-click ad revenue
– Solo ad revenue
– Paid reviews
6. Clutter on HTML Emails
Bright flashing images and corny designs on HTML emails are a turn off for many Internet users, use fonts that are easily readable and professional looking is much better and suitable choice than use flash images.
Layout and balance is the key, well designed one can make your email look more professional, professionalism creates trust, and trust is important for the longevity of your business.
7. Not being Consistent
Human beings are creatures of habit, so you want to train your readers to expect something from you consistently, in the other words, you need to actively marketing your business and brand in a consistent base, otherwise people will most likely forget you.
If your readers don’t like getting regular emails from you, they will probably never buy from you.
Thus, correct these mistakes will help you achieve your engagement with your prospective customers well, especially when their propensities to open, click and transact are at peak levels.