Google PageRank is probably one of the most important algorithms ever developed for the Web, everybody is using it, but (almost) nobody really knows how it works. With billions of existing pages and millions of pages generated every day, the search issue in the Web is more complex than we probably think it is.
PageRank, only one of hundreds of factors used by Google to find best search results help to keep our search clean and efficient. But how is it actually done? How does Google PageRank work, which factors do have an impact on it and which don’t? And what do we really know about PageRank?
You may have noticed, PR has yet to see an update in the post-Panda world, which led to some questions about whether PR was being further diminished or even discontinued – as a result of link-buying abuse or other frowned upon behavior. Rajeesh, one brave individual contacted Google Matt Cutts about this matter, below this video is Cutts’s answer to just that question.
As it turns out, Google actually keeps track of your new PR every time a poration of the web is re-crawled, which means it constantly get updated, there’s no current sign that it’s being diminished as a ranking reason. According to Cutts, the PR for all the sites on the web is “stored on a bank of machines,” and all that data can be exported manually and posted to the Google Toolbar, additionally, the PR data in Google is “real floats or scalers” that go well beyond just the 0 to 10 rank that the toolbar provides.
Go Learn more about Metrics beyond PageRank. And, if you’re serious about SEO, you should stop watching your PageRank and start focusing on the quality of your content.
So what you say? Comments or suggestions? Please leave a comment below!