For social media marketers, measuring the effectiveness of how well your messages are resonating is essential. And a social media marketer would probably love to get reports on useful metrics (conversions, influence, discussions perhaps) – not just for themselves, but for executive presentations, investors, etc. Thus, it will be great to use a single tool for all of your social media needs – a tool that is intelligent enough to help minimize the risks you’ve stated would be even more valuable.
Beside that, facilitating any business’s reach on external social tools from a single internal management console will also create so many efficiencies and reduce many redundant behaviors that employees have as well.
Like CMS and WMS for centralized website management, Social Media Management Systems (SMMS) empower social media teams to manage multiple distributed social channels from one location, which enabling the opportunity to build deeper relationships by being in more places at once.
For instance, if you have a high level of activity (lots of tweets, status updates, etc), and very low-level of audience engagement (click-thrus, retweets, replies, etc), you have “spew” and you will see a major decrease in reach (followers, fans, subscribers, etc.). But with the good social media management systems, it will measure this and help social media marketers optimize their engagement from both a content quality and quantity perspective. Otherwise by loss of reach, you will also loss of brand trust as well as loss of job.
The new technologies that can enable social marketers to quickly manage, maintain, and conduct reporting on multiple channels. However, the issue of lack of scale is resonating with social strategists – as a result, the market is developing new tools that will help them manage them, according Jeremiah.
Definition: Social Media Management Systems are collection of procedures used to manage work flow in a disparate social media environment. These procedures can be manual or computer-based and enable the manager to listen, aggregate, publish, and manage, multiple social media channels from one tool.
How it works: Three simple features In the most basic sense, these management tools do the following: 1) connect with social media channels like Facebook, Twitter, LinkedIn. 2) Allow the manager to quickly publish from one location to each of those channels, some provide ability to customize to each channel 3) Aggregate and Manage. The system allows the manager to see an aggregated view of what’s happening (from views to comments) and may offer some form of analytics and conversion metrics.
Every technology has upsides and downsides, there are always trade offs. While these tools, List of Social Media Management Systems (SMMS) may help social strategists manage an unscalable situation,