From TV shows, to video games, to internet marketing, to Facebook. I believe that as a world of nations, we are seeing a global turn around in thinking, from people buying whatever we see, even if it’s toxic to people looking into living a more healthy life style.
If people did not watch the reality shows or don’t buy the unethical newest internet marketing magic button products, those “fake BS” would go away. Everyone of us have to take the responsibility for our action to better our society.
The “fake BS” that surrounds us in 2010, together with the technology advances over the past 20 years, has cut us all off from the real world to some degree, which resulting that in society, there is “hunger for reality”, it explains the emergence of so many reality TV shows.
In below this video, Jesse Schell, who is a video game developer and professor at Carnegie Mellon University is saying that the demand will drive the development of the product. Developers of the product and their marketers will manipulate and influence the continued use of the product through psychological means. Some will do so by subversive means (selfishness) and others will do so on a “real”, “authentic”, putting the customer first basis and ethical means (putting self interests after the customer’s interests).
He does a good job in explaining some of the psychology behind it, and how it’s used to make money. As he demonstrates, using “real” and “authentic” is currently a hot trend in marketing, and it is working well. Unfortunately, as the “authenticity” trend becomes over saturated by marketers in all industries, eventually it will not be enough to say you’re real. Instead, you’ll have to BE real.