As far as search engine optimization is concerned, there are three really important factors – content, links and more links. As far as link building is concerned, article marketing has always been one of the fastest and most cost-effective ways of doing it.
The concept of using articles is similar to that of creating a free product.
The main difference is that you’re not giving away a pre-built product. Rather, you’re creating a free information source through an article on a particular subject that directly relate to the content found within your blog or sites.
The beauty part of using articles is that you can generate and submit as many of them as you can to as many different article directories as you can. The fastest way to get it done is by using Article Distribution Service – they submit your articles to thousands of article directories, blogs and sites, which allow you to free up your time to concentrate on your business.
A well written article earns you major credibility points. It is not only enhances your expertise in the eyes of potential customers, it also cumulative effect on your blog link popularity building.
Articles give you a chance to shine and really show off the fact that you know about your stuff. They are also super traffic building tools. It has a viral effect on your traffic when each of the articles you write and distribute that granting others the right to re-print it. You may never have discovered on your own that your reach is expanded into every corner of the web.
When you submit an article to a directory, your article should have some specific meaning to the content that provided on your own blog. You can slip your link into it seamlessly and have a better chance of generating more traffic. And the more articles you submit to the different article directory’s databases, the more chances you will have of getting higher rates of traffic into your blog.
To gain better amount of traffic, you should write up your own original articles and then get them placed inside the article directories, not only that, you could also post them directly on your blog or web site, and offer your site visitors the opportunity to reprint them for free to use on their own blog or web sites.
You can also include a link from your name in the “written by: Your Name” area that goes right to your blog too. Don’t be afraid to use all the available advertising space you can from within your articles. The more you use the better chance you have of getting that traffic to your web site.
There is one thing you must include with every article you release, and that is: a byline.
You’ll sometimes hear people refer to the byline as a “resource box”. They’re both the same thing, but I think the phrase “resource box” describes the content with more accuracy.
Your resource box contains a very brief summary of your business history and areas of expertise, along with related resources like a link to your blog or your autoresponder address.
This resource box is your ace card. You grant other web publishers the right to reprint and distribute your article at will on the condition that your resource box remains intact and unchanged.
So don’t forget to include a link back to your own site inside the “Resource Box” where is placed directly at the end of the article. Your link travels with your article everywhere it goes.
You can refer my resource box as a quick and good example, see blew end of this article “About the Author” section.