Social media is dramatically influencing the way we view the sales funnel. We might not see it so clearly in the past few years, but as it transforms the relationship that consumers have with the brand, the product, and with each other, the game is definitely changing. Whomever said "Social media is not making us any money!" may need to reconsider it again. It is might be true in the short-term, but in the long-term, it will make you money. The sales funnel is a … [Read more...]
Interesting Finding about Email from 5 Million Emails
February 14, 2012 By Leave a Comment
How many email you receive every day? How many of them you actually open to read? And how many email you just delete without bother to look into further? According to a recent interesting study that conducted by Baydin, it said the average email user receives 147 messages every day (that's a lot of email for an average person), they spend more than 2.5 hours on email a day - that's a lot of time spending on checking the emails. The study also pointed out that … [Read more...]
How Social Influence Millennials Shopping Decision
February 7, 2012 By Leave a Comment
Millennials, you're not the younger generation anymore. For the past decade, you were the ones to watch. But now, as the eldest among you are fast approaching 30, there's a new group just begging for some attention. As it said, by 2017, Millennials – those consumers now in their mid-teens to mid-30s – will have more spending power than any other generation. Who are the Millennials? Based on the Pew Research Center They are the most ethnically and … [Read more...]
Marketing is Impossible Without Great Content
February 2, 2012 By Leave a Comment
It's really important to deliver content that's engaging, practical and not just necessary to drive sales. 2012 seems to be the year of content marketing, a year for story telling. If you pay attention, you can see many people talking about content marketing and you can see it almost everywhere. What is Content Marketing? It is said that if you are not content marketing, you are not marketing. In the other words, marketing is impossible without great content. … [Read more...]
More Consumers Use SmartPhone for Internet Access than a Computer
January 29, 2012 By Leave a Comment
The mobile Internet is today's main driver of growth in time spent online, consumers are increasingly using their smartphones for Internet access. The rapid consumer adaptation creates opportunities for businesses to engage with consumers. Gaining deep insight into consumer's usage patterns provides marketers the base and starting point of offering products, services as well as information to satisfy true customer demands. According to Google Recent Research, more … [Read more...]
Infographic – Social Login Increases in Time Spent and Engagement
January 24, 2012 By Leave a Comment
"Web surfers who log into third-party sites with Facebook Connect spend an average of 50% more time on those sites, and view twice as many pages." according to Gigya's research. Based on the study results, it seems like that users who like to log into sites through using their social network credentials also like to interact with their social graph - for example, posting a comment on their blog that also posts to Facebook. Gigya also found that Facebook accounts … [Read more...]
3 Marketing Makeover Tips Help You Marketing Your Business
January 18, 2012 By Leave a Comment
Have you heard this saying "Instead of picking resolutions, pick one word you want to live by." A new idea going around this year for setting resolutions. If you want to make more revenue, gain more profit, attract more customers, want to have the best year for your business and your life, that one word you should choose is "Marketing", because that is the only mindset that will make your business grow. Take a few minutes today and look at your 2012 Marketing … [Read more...]
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