It is remarkable to see how this social media platforms and smart phones has become a part of everyday life. In the hospitality industry, social media and mobile technology transform its connections with travelers. With different countries and economies recovering at different speeds, a global communications strategy helped maximize revenues and reach new markets. As it said, by 2016, half of the travel industry will be using social media as a way of generating … [Read more...]
Did You Start to Use Google+ for Your Business
March 21, 2012 By Leave a Comment
With its growing influence on search, Google plus has really been receiving so much attention lately. With more richer forums provided for companies to share news to the public, businesses have preferred using it over other social networks. It has definitely emerged as a key player in the online marketing ecosystem and poses a challenge to Facebook’s domination of the social media space. If you haven't use Google+ for your business, take a look at below this … [Read more...]
64 Percent of Women Addicted to Internet
February 23, 2012 By Leave a Comment
How many hours do you spend online each day? each week? each month? What are you doing when you are online - working, 'addicted' to communication, entertainment, news, Hollywood gossips, playing games, watching TV shows, posting every move you make on Facebook, or arguing over political issues on forums and news sites? Since Kimberly S. Young wrote a study on Internet addiction for CyberPsychology and Behavior, the Internet has become widely available in developed … [Read more...]
Interesting Finding about Email from 5 Million Emails
February 14, 2012 By Leave a Comment
How many email you receive every day? How many of them you actually open to read? And how many email you just delete without bother to look into further? According to a recent interesting study that conducted by Baydin, it said the average email user receives 147 messages every day (that's a lot of email for an average person), they spend more than 2.5 hours on email a day - that's a lot of time spending on checking the emails. The study also pointed out that … [Read more...]
How Social Influence Millennials Shopping Decision
February 7, 2012 By Leave a Comment
Millennials, you're not the younger generation anymore. For the past decade, you were the ones to watch. But now, as the eldest among you are fast approaching 30, there's a new group just begging for some attention. As it said, by 2017, Millennials – those consumers now in their mid-teens to mid-30s – will have more spending power than any other generation. Who are the Millennials? Based on the Pew Research Center They are the most ethnically and … [Read more...]
Marketing is Impossible Without Great Content
February 2, 2012 By Leave a Comment
It's really important to deliver content that's engaging, practical and not just necessary to drive sales. 2012 seems to be the year of content marketing, a year for story telling. If you pay attention, you can see many people talking about content marketing and you can see it almost everywhere. What is Content Marketing? It is said that if you are not content marketing, you are not marketing. In the other words, marketing is impossible without great content. … [Read more...]
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