If your business has set up a Facebook fan page, you probably know to build up a fan base is a challenge task, and it even more challenge to have that ability to directly engage (work to reply to comments and keep the page current) with your visitors and potential customers on FB, as you know, when you run a website and your business is online, it’s really hard to give that personal touch with others.
Somehow, Facebook fan page can give you a chance to show visitors that there’s a human face behind your site if you done it right (people prefer to do business with other people, not faceless firms). Interacting with customers and visitors on a Facebook fan page is rather different from the more run-of-the-mill ways of using Facebook. To do that, you do need to check your page activity closely.
I found there are few good third-party applications can help you watch your FB page upcoming posts and comments from fans. Thanks those application developers, they are trying to make our lives easier with these nifty facebook applications. But after testing and using some of them, my favor goes to HyperAlters
HyperAlters is a beautiful and exciting app that sends you an email for all posts and – or comments about your Facebook fan page activities. It won me over with its tag line ‘The Feature Facebook Forgot’ (how true is that!). It’s now in public BETA (FREE) so definitely worth a try. The setup is almost instantaneous, start by registering yourself with an email:
After you create your account, then, decide how you wish to add your facebook page to be monitored, there are two options:
Option (1): Add Alert by URL
All you need to do is to type in your facebook page URL -> Add, and then you’re set. You don’t need to add this app to your facebook page at all! Plus, you can even check other fan pages (e.g. your competitors) you like but not under your administration.
Option (2): Add Alert from your Facebook User
This option, however, requires authorization to get access to your facebook account. If you prefer to receive email notification ‘as soon as possible’ for new posts and comments (the purpose is to retrieve all facebook pages you are currently managing with your profile so you can select multiple facebook pages at once), it’s a must to add Hyper Alerts to your facebook page (authorization required). Otherwise you need to settle with either one of these alert frequencies: Hourly, Daily, Weekly or Monthly.
Normally I would go for option (1) since there no strings attached (less privacy concern). But to receive instant email notification for new posts and comments, I was requested to connect my facebook page with the app anyway with option (1):
Until now, I didn’t see HyperAlerts notifying new photo comments (within photo albums), but it updates the new post and comments from the page wall. The emails are beautiful: clean and simple with the exact view of what you’d see on your Facebook wall. Plus, they are all text (not an image of the text):
What I like about Hyper Alerts:
It’s thoughtful – ask if user wants to add the application to their facebook account, if you are not ready to allow your FB account to use for Hyper Alerts, it still gives you other options. I like how a user can opt-out of ‘Own Content’ so only fans posts or comments are notified, reducing the noise in your inbox, not to mention the ability to check other pages we like is a bonus! It totally depends on the administrator as how often he or she wishes to receive these notifications.
Hyper Alerts is showing profile thumbnail in their email alerts. I find it is a significant ‘visual’ improvement for page notification apps, also a good way to get familiarized with who our fans are via their profile image.