If you’ve ever searched for a job, you very well know that connections are what matters most, research shows that 90% of people seek advice from family and friends as part of the decision-making process. Because of this “Friend Effect,” Bing is applying the same principle to search, they bringing the collective IQ of the Web together with the opinions of the people you trust most, to bring the “Friend Effect” to search – they will incorporate Facebook data into search results in the most personal and actionable social search to date.
In short, search for something on Bing and, if you have activated Facebook results, you will see which pages, products and websites your friends like and recommend – very high in results, no matter if that website routinely ranks first or dead last. The higher your business’ visibility on Facebook, the better chances of your website being Liked and your content and products appearing high on these new social search results.
In the other words, you can receive personalized search results based on the opinions of your friends by simply signing into Facebook. New features make it easier to see what your Facebook friends “like” across the Web, incorporate the collective know-how of the Web into your search results, and begin adding a more conversational aspect to your searches. Decisions can now be made with more than facts, now the opinions of your trusted friends and the collective wisdom of the Web.
Bing says this about how Facebook conversations will be incorporated, in their official blog post about the matter:“Our vision is to combine Bing with the power of discovery and empowerment of conversation. That’s when the magic will really begin.”
However, content is still the King, and so it remains still. In general case, people like a page is because it has great content, not just blog posts but also video, images and audio, as well as content optimized for a social context. Thus, I think the traditional SEO still matters, often, to be Liked from the new Bing button, pages will still need to be “found” first, total strangers to your business can still influence search results, so traditional SEO wont’ got killed in Bing and Facebook integration case.
Clearly, more social integration will be coming from Bing. Go here and read more on Bing’s new social search, they have much more to share.
** The features are now available in the US only.