Understanding GooglePlus platform is the key for a company and organization to success in the long term brand building! It is finding success with social marketers more as an SEO option than a marketing tactic. Starbucks & The Economist admit to using Google+ for SEO more than social.
Have a presence on Google+ is an important thing to do, no matter it is for SEO purpose or other reasons. Once you are on GooglePlus, the very first thing you should do is optimize your Google author profile with a great image, here is a fantastic infographic that guide and help you get more out of Google+ and to make the most of your experience on this platform.
Source: Plus Your Business