Brain is the most complex organ in the human body. It perhaps the most remarkable, a complicated and creative information-processing system.
The human brain can achieve the remarkable feat of processing an image seen for just 13 milliseconds, scientists have found.
Since human beings are biologically wired to process the world visually and we understand images instantly long before we learn the language to describe them, that’s why visual communication is the most powerful medium for transferring volumes of information.
In the other words, people are more interested in seeing information rather than reading about it, images and videos are the foundations of the internet’s new language.
In addition, visual content drives engagement. In fact, just one month after the introduction of Facebook timeline for brands, visual content – photos and videos – saw a 65% increase in engagement. (Source SimplyMeasured)
The brain absorbs and synthesizes visual information faster than any other stimuli, which make visual content an incredibly effective medium.
40% of people will respond better to visual information than plain text. (Source: Zabisco) and 46.1% of people say a website’s design is the number one criterion for discerning the credibility of the company. (Source: Stanford Persuasive Technology Lab)
It is no doubt that social media is changing – it’s rushing into its most visual stage, both in media and the enterprise, is becoming increasingly visual. Publishers who use infographics grow in traffic an average of 12% more than those who don’t. (Source: AnsonAlex)
As marketers, understand how visual content works is important, check out this infographic, learn about how the brain process the information and why your brain loves visual content.