With more viewers no longer solely focused on one screen, programmers and marketers must think strategically about content and advertising that resonate across all three screens – TV, Internet and mobile. When I was young, on Chinese New Year Eve, our family (as well as many other Chinese families) will turn on the TV, sit on the table to have a big family dinner together, and watch once a year CCTV’s (China Central Television) New Year's Gala on television. In … [Read more...]
Disruptive Technology Outlook 2011
This is great, Slideshare has released 'Zipcast' a no-download video+slides technology that allows anyone to give a 'keynote' speech to an online audience in real time. See below this presentation from Altimeter's Charlene Li, she presented her viewpoints on disruptive technologies to watch – and those to ignore, there are some great insights info she shared, worth the time to watch. … [Read more...]
Travelers Take Different Search Approaches for Biz and Leisure Travel
Even though you can gather information from internet search engines and social media sites in regarding to whatever you are looking for, but there are two "old-fashioned" information sources are still heavily used by would-be hotel guests, according to a survey released by the Cornell Center for Hospitality Research. Based on responses of 2,830 recent travelers, the study confirmed differences in traveler's hotel search process depending on travel purpose, it also … [Read more...]
What a Business Model is?
If you are into entrepreneurship and globalization, you know step one in building a successful business is to learn what products or technologies your customers really need and are willing to buy. Developing the right product is hard, but what is harder is building a good business model. Business model is like everyone talks about it all the time; everyone boasts about how well he or she is doing it; everyone thinks everyone else is doing it; almost no one really is; … [Read more...]
Rethink What We Know About Online Privacy
There's a poignant observation by Gabriel García Márquez. "Everyone has three lives: a public life, a private life, and a secret life" - Which do you broadcast? Money makes the world go around, new technology has revolutionized how we all live and how we all do business, we increasingly live in a world of strangers, rather than in homogeneous rural communities in which people knew those with whom they had contact. Yet it can also pose risk to us, it may raise a … [Read more...]
Privacy by Design Tracking Protection
Recently, the Federal Trade Commission (FTC) has issued a report that outlines their plan to deal with privacy issues on the internet. They take those issues seriously and FTC Chairman Jon Leibowitz made it clear that they "will take action against companies that cross the line with consumer data and violate consumer's privacy – especially when children and teens are involved." The report states that industry efforts have been "too slow, and up to now have failed to … [Read more...]
Are Brands Treat Bloggers Professionally
Blogs have been up for years, even though at this moment they are not the hottest social media trend, but they still remain a powerful platform for self-expression, also for brands, services and products recommendations as well. Actually the blogging medium is on the rise, and the numbers differ by blogger segment. According to Technorati Oct 2010 research, 51% of US internet users will read blogs at least monthly this year, nearly half of internet users surveyed … [Read more...]





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