Does content marketing lead to increased revenue? How are consumers engaging and sharing the content from internet? A new white paper by Chadwick Martin Bailey provides answers to these important questions. It said, adults are consume plenty of content online, often time they share that content with friends and family members, here are the some survey results: * Consumers who read and share online content: 75% * Nearly half of consumers who share on a weekly … [Read more...]
Useful Positioning Matrix to Use
November 4, 2010 By Leave a Comment
In general, when companies develop their positioning strategy, the first thing they do is to look into and study the information about their competitors - how competitors position themselves. Do organizations want to develop 'a me too' strategy and position themselves close to their competitors so consumers can make a direct comparison when they purchase? Or does the companies want to develop a strategy which positions themselves away from their competitors? If you … [Read more...]
Marketers Enthusiastic About Video’s Appeal
September 17, 2010 By Leave a Comment
Online video is a fast-growing channel in digital marketing, the growth of video also makes it powerful marketing tools for all different kind of marketers, brands are facing up to the challenge of trying to incorporate video into their email marketing campaigns. According to the findings of the survey that conducted in June by ExactTarget and Flimp Media together with the Web Video Marketing Council - 7 in 10 marketers are currently deploying video email campaigns … [Read more...]
I am too Lazy to Write
August 22, 2010 By Leave a Comment
By establishing your company or your own personal brand and knowing your direction, writing would be a less daunting task you should do, talking from the experience, it can still be quite dreadful. As you might already know the important role that content plays in the online marketing - the trust, credibility, and authority it creates that knocks down sales resistance, providing a baseline introduction to the benefits of a particular product or service. According … [Read more...]
The Number One Secret of Successful Businesses
May 11, 2010 By Leave a Comment
Small businesses have a big advantage in their ability to act more quickly, rather than being mired in corporate politics. One of the reasons Amazon has been so successful is that they have ingrained in their corporate culture the ability to respond quickly, with fewer layers needed for approvals. In the other words, they know how to 'execute' and 'get things done'. For example, they were able to respond within hours to news of Michael Jackson's death by featuring … [Read more...]
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