Thursday, March 11, 2010

SMB Marketers Say Video Email Increase in Conversion Rates

March 3, 2010 by Ann Liu  

Share Over 80 per­cent small and medium-sized busi­ness (SMB) mar­keters plan to use video emails in 2010 and over 90 per­cent plan to inte­grate social media into their email cam­paigns this year. Almost 64 per­cent of SMB mar­keters who use video emails claimed that it deliv­ers sig­nif­i­cant increases in con­ver­sion rates. Accord­ing... Read more...

Who Stand Out: Buzz, Twitter, Facebook or Friendfeed

February 25, 2010 by Ann Liu  

Share Since Buzz launched weeks ago till now, I am still expe­ri­enc­ing it, beside I find Buzz is much more con­ver­sa­tional (more con­ver­sa­tion dri­ven) com­pare with few other social net­works, it can also use as a pri­vate net­work to share con­tent, news, ideas, and gen­er­ally cre­ate unity dur­ing social media cam­paigns.... Read more...

How Effective Communication can Help You Grow Your Business

November 16, 2009 by Ann Liu  

Share Effec­tive com­mu­ni­ca­tion has sev­eral ben­e­fits that can be applied to not only your busi­ness endeav­ors, but also to your per­sonal as well. Learn­ing or relearn­ing toward how to lis­ten and speak skill­fully not only shows your clients that you under­stand their needs and issues, it can also help you grow your busi­ness,... Read more...

Keep in Mind of the Matters of Email Marketing

October 13, 2009 by Ann Liu  

Share Even though a new gen­er­a­tion of ser­vices is start­ing to take hold, ser­vices like Twit­ter, Face­book, Google Wave, and count­less oth­ers vying for a piece of the new com­mu­ni­ca­tion world. E-Mail mar­ket­ing is still remains a very impor­tant part of many webmaster’s and inter­net mar­ket­ing strate­gies. It... Read more...

Does Your Company Really Need To Be Using Twitter?

September 21, 2009 by Ann Liu  

Share Many busi­ness own­ers are ask­ing: “Does my com­pany really need to be using twit­ter?” Before we answer that ques­tion, let’s exam­ine exactly what twit­ter is. Sim­ply put, Twit­ter is a mini-blogging plat­form that you can use to send mes­sages of 140 char­ac­ters or less to fam­ily, friends, col­leagues, or just... Read more...

Your Primary Sellable Asset is Your Customer List

September 9, 2009 by Ann Liu  

Share In his book “How to Become a Mar­ket­ing Super­star”, Jef­frey J. Fox defines mar­ket­ing as the “prof­itable iden­ti­fi­ca­tion, attrac­tion, get­ting and keep­ing of good customers”… In short, it is get­ting and keep­ing a good cus­tomer, which we may look at it as car­ry­ing out these func­tions by the use... Read more...