If you have a business, you need to be on social media, there’s no question that this channel is a key factor to success in business these days
A business without a social media presence is dangerous, it significantly lowers the probability that your business will end up where you want it to be, and even if you do, it’s going to take you a lot longer to get there.
However, it is good to know the general trend, the difference of usage between men and women, understand your target audience’s segment and their behavior on social media will help you work out a better social media marketing strategy.
According to Ruby Media Corporation’s insights:
- In general, men are more likely to use social media for business and dating, and women are more likely to use it for relationships, sharing, entertainment and self-help.
- Men are 56 percent likely to scan coupons or QR codes; women only 39 percent
- Women are 71 percent likely to like or follow a brand for deals, but men only 18 percent likely
- Women are also less likely to take action on paid digital advertising