Social media never sleeps, but it doesn’t mean social media managers don’t sleep, if you are one of them, you need to take rest and you need to know how to effectively spend your time on social media marketing.
No matter how much time you decide to spend on social, you need to determine how to allocate your time to make sure that you’re working as efficiently as possible.
Social media is a powerful tool, some people assume that social media marketing is simple, but it really isn’t.
Social media managers have to keep up the incredibly dynamic social networks while also planning for upcoming campaigns, engaging with their current and prospective customers, creating and curating content, analytic the performance and do the team collaboration with other departments (etc).
The checklist below is a good starting point for those who are trying to figure out how often they should perform all of their social marketing activities. It is not a one-size-fits-all list, but it helps.
Via: Sprout Social