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Do You Know How Facebook’s EdgeRank Algorithm Works

April 23, 2013 By


40% of the time spent on Facebook is in the News Feed - and only 12% is spent on profile and brand pages, according to comScore Report. So what are the factors that social network take into consideration when deciding which of your content gets surfaced in a user's News Feed? As it said, photos and videos will show up more often on people's newsfeeds than links or plain text; comments highly increase the chance of your post showing up in people’s newsfeeds, so … [Read more...]

Social Media Marketing in Year 2013

January 1, 2013 By


It has been another busy year in the world of business. Say goodbye to 2012 and bring on 2013. But what 2013 will bring for social media marketing world? First, social media will become more visual in 2013. We've already seen the meteoric uptake of Instagram and other camera apps that allow social image sharing. This visual sharing (led by sites such as Pinterest and Tumblr) will continue to influence consumers and businesses — and will allow users to be ever more … [Read more...]

Facebook Pages in Thailand

December 13, 2012 By


Like other countries with an exploding Facebook presence, in Thailand, the social network has gotten attention from the local press, and citations for helping users even in remote areas to connect. There are 18 million total number of Facebook user in Thailand in November 2012, according to SocialBakers's recent social media regional report. Among of others, the top 5 Facebook brands by post engagement rate are FriskiesThailand 3.3 %, Mercedes-Benz Thailand 2.5%, … [Read more...]

Creating Content for Link Building Wins

December 5, 2012 By


To see if there was anything we could learn about what drives links – was it topic, timing, type of post or some other as yet unknown factor. Through analysed EConsultancy 50 most linked to posts, Boom Online Marketing find out some interesting data regards to what they learn from econsultancy about content for link building wins. Infographic by Boom Online Marketing … [Read more...]

Top 10 Challenges Marketers Face in the Social Media Marketing

October 18, 2012 By


94% of marketers have used social media to promote their businesses. Out of which 83% think that social media is important for their business. Well, based on the "Social Media Marketing Industry", there are 10 challenges marketers are facing in this industry. Measuring the effect of Social Media Marketing Finding target audience Engaging with target audience Selling products and services on Social media sites Increasing productivity to maximize social … [Read more...]

How to Craft the Perfect LinkedIn Status Update

October 4, 2012 By


Have you ever spend much time thinking about how to craft the perfect LinkedIn status update? If you haven't, SalesForce has a handy guide that will help you get the job done. As it said, to make sure your LinkedIn update informative, engaging, and seen by the right audience, here are the things and steps to consider: 1. Think about the information you're about to post. Share breaking news, industry trends, and sneak peeks. And keep your update short—limiting … [Read more...]

Shoppers Turn to Mobile and Video on Apparel Purchase

September 7, 2012 By


Google and Compete collaborated to study the purchasing habits of apparel shoppers. What they discover is that there is an increasingly strong influence of mobile use and video consumption on apparel purchase. If you have an online store and selling the apparel products, you may want to go for further study about this. … [Read more...]

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