How Men and Women Use Social Media Differently

If you have a business, you need to be on social media, there’s no question that this channel is a key factor to success in business these days

A business without a social media presence is dangerous, it significantly lowers the probability that your business will end up where you want it to be, and even if you do, it’s going to take you a lot longer to get there.

However, it is good to know the general trend, the difference of usage between men and women, understand your target audience’s segment and their behavior on social media will help you work out a better social media marketing strategy.

According to Ruby Media Corporation’s insights:

  • In general, men are more likely to use social media for business and dating, and women are more likely to use it for relationships, sharing, entertainment and self-help.
  • Men are 56 percent likely to scan coupons or QR codes; women only 39 percent
  • Women are 71 percent likely to like or follow a brand for deals, but men only 18 percent likely
  • Women are also less likely to take action on paid digital advertising

social-media-usage-men-vs-women-infographic

Need help? Have projects to work together? – contact her. Ann is an energized internet marketing professional with enthusiastic, infopreneur & e-marketing consultant. She is also a passionate blogger, into e-commerce, social media, sem & content marketing. Follow her on twitter @imannliu, connect with her on Facebook and Google Google Plus as well.

The Social Media Manager’s Checklist for Working Effectively

Social media never sleeps, but it doesn’t mean social media managers don’t sleep, if you are one of them, you need to take rest and you need to know how to effectively spend your time on social media marketing.

No matter how much time you decide to spend on social, you need to determine how to allocate your time to make sure that you’re working as efficiently as possible.

Social media is a powerful tool, some people assume that social media marketing is simple, but it really isn’t.

Social media managers have to keep up the incredibly dynamic social networks while also planning for upcoming campaigns, engaging with their current and prospective customers, creating and curating content, analytic the performance and do the team collaboration with other departments (etc).

The checklist below is a good starting point for those who are trying to figure out how often they should perform all of their social marketing activities. It is not a one-size-fits-all list, but it helps.

Social Media Managers Checklist

Via: Sprout Social

Need help? Have projects to work together? – contact her. Ann is an energized internet marketing professional with enthusiastic, infopreneur & e-marketing consultant. She is also a passionate blogger, into e-commerce, social media, sem & content marketing. Follow her on twitter @imannliu, connect with her on Facebook and Google Google Plus as well.

Master Guide 2015: All Facebook Image Dimensions and Ad Specs

Facebook changes so quickly, for many business, to success on this platform has become an increasingly difficult and challenge thing especially if you are not equipped with the proper resources and bad design of your page, posts or ads.

This infographic done by Jon Loomeris a master guide of all Facebook image dimensions and ad specs, which includes the following:

  • Page cover photo and profile photo dimensions
  • Recommended upload sizes for all post and ad images
  • Text character limits for all post and ad types
  • Display specs — how it will appear — for news feed, right column and mobile
  • Clicks to Website and Website Conversions (Link Shares)
  • Multiple Product
  • Page Post Engagement (Photo and Text Shares)
  • Video Views (Video Shares)
  • Text Shares
  • Page Like Ads
  • App Install Ads (Mobile and Desktop)
  • App Engagement Ads (Mobile and Desktop)
  • Local Awareness Ads
  • Events
  • Offers

Master Guide: All Facebook Image Dimensions and Ad Specs [2015]

Courtesy of: JonLoomer.com

Need help? Have projects to work together? – contact her. Ann is an energized internet marketing professional with enthusiastic, infopreneur & e-marketing consultant. She is also a passionate blogger, into e-commerce, social media, sem & content marketing. Follow her on twitter @imannliu, connect with her on Facebook and Google Google Plus as well.

Storytelling – the Most Effective Way to Engage and Persuade People

Storytelling has a beginning, middle and end, it changed the way people related to each other. 65% of all conversations in our daily lives are from storytelling.

In the business, a good and clear storytelling can help prospective clients understand what a company does, or convince them why the business is superior to its competitors. It can also get clients to better understand the company’s work, to connect employees to one another and to management, and to give a voice to those who don’t otherwise have one.

Savvy companies are satisfying the public’s never-ending hunger for content through storytelling.

As marketers, how can you use the art of storytelling to engage and persuade your website visitors?

Forks from Quick Sprout created this infographic that breaks down how you can use storytelling effectively.

How to Engage and Persuade People Through Storytelling
Courtesy of: Quick Sprout

Need help? Have projects to work together? – contact her. Ann is an energized internet marketing professional with enthusiastic, infopreneur & e-marketing consultant. She is also a passionate blogger, into e-commerce, social media, sem & content marketing. Follow her on twitter @imannliu, connect with her on Facebook and Google Google Plus as well.

Should You Care About Hashtags

Speaking of hashtags, you may already know they have become such a common practice these days that people have started using them in text messages, chats, songs and advertisements.

A hashtag is a word or an unspaced phrase prefixed with the hash character (or number sign) # to form a label. It is a social media tagging system that categorize the content.

An example of a hashtag is #SMM. The term hashtag can also refer to the hash symbol itself when used in the context of a hashtag.

For social media users, hashtags are a way for them to tag their posts with keywords, which in turn make them easier for social networks to organize and other users to search,

Although it’s easy to quickly create and send out a post with a hashtag in it, but there is some basic etiquette when it comes to using them.

As it said social media platforms using hashtags to organize data and make it easier for user consumption. However, each network has a different tweak on how they use them.

The Ultimate Guide to Hashtags
Courtesy of: Quick Sprout

Need help? Have projects to work together? – contact her. Ann is an energized internet marketing professional with enthusiastic, infopreneur & e-marketing consultant. She is also a passionate blogger, into e-commerce, social media, sem & content marketing. Follow her on twitter @imannliu, connect with her on Facebook and Google Google Plus as well.