Why Visual Content Is Powerful

'A picture is worth 1,000 words!'- This sentence says it all! Visual communication, if used smartly and efficiently, can be a huge boost for bloggers and internet marketers because it can easily beats other modes of communication. Visual content, on the other hand, is one of the most powerful tools for increasing message penetration and engagement with your target audiences. When integrated into your overall content strategy, visual content can contribute to … [Read more...]

How To Post a Perfect Facebook Post

In this infographic, you will see tons of great ideas based on an analysis of 1.5 Million Facebook posts from nearly 6,000 brand pages in regarding to how to do to let your post be seen on Facebook News Feed Posts with 80+ words garner 2x as much engagement. Most reports state you should keep posts super short, like under 120 characters, well, for this part, I think it all depends. One of the interesting finding is that posts with images get 37% more engagement … [Read more...]

How to Facebook Ad Types Cheat Sheet

As the world of social media and digital communications is evolving at its own speed, Facebook has revamped its visual design of desktop ads in the right-hand column to improve user experience. With the new change, advertisers will have the ability to run enhanced and larger ads in the right column of the Facebook News Feed with bigger, more effective, and simpler to buy format for ads. What is the recommended upload size for the ads? How do the dimensions differ … [Read more...]

Do You Know Your Brain Loves Visual Content

Speaking of brain, it is the most complex organ in the human body, and perhaps the most remarkable, it is a complicated and creative information-processing system. The human brain can achieve the remarkable feat of processing an image seen for just 13 milliseconds, scientists have found. Pretty pictures are the best. 98% of people surveyed with a … [Read more...]

Why Need To Use Responsive Website Design

Responsive website design is not a new thing, back to 2012, Google strongly recommended the use of responsive web design and presently deems it to be the best practice for smart-phone optimized websites. It is a technique to build web pages that alter how they look using CSS3 media queries. That is, there is one HTML code for the page regardless of the device accessing it. Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an … [Read more...]

Social Media With a Smile in the Modern Hospitality

The hospitality industry has gone social is not a new trend since social media is proven to be a great asset to many businesses. Below infographic provides a deeper look into how hospitality businesses are using social media. The top 5 things that 85 percent of people do with their smartphones while traveling are - taking photos, using maps, searching for restaurants, searching for activities and attractions, and checking in prior to flying. In today's digital age, … [Read more...]