How Social Technology Must Integrate with Traditional Marketing

ShareMar­ket­ing can no longer be man­aged in silos. Tac­tics in one area (e.g., a par­tic­u­lar trade show pre­sen­ta­tion) impact the effec­tive­ness of oth­ers (e.g., your search mar­ket­ing ads) almost imme­di­ately. The savvy mar­ket­ing leader knows that reach­ing cus­tomers is increas­ingly becom­ing chal­leng­ing... Read more...

Revise Your Engagement and Content Strategies to Stimulate Resonance

ShareHow we con­nect with one another in the social media reflects our inter­ests as well as our con­tacts, inter­ests, con­cerns, views, and poten­tial, which ulti­mately reflected in how we archi­tect and cul­ti­vate our social graph. We’re adapt­ing our def­i­n­i­tion of rela­tion­ships to refine our online expe­ri­ence... Read more...

Who Define Your Stature in Social Media?

ShareIn social net­works, atten­tion is earned and engage­ment is a priv­i­lege. Since social media started, it intro­duces a new prob­lem of sorts, one where the answer is lost in the pol­i­tics and cor­re­spond­ing bur­rows of debate as to “who owns social media within the organization?”. Accord­ing to the report that... Read more...

8 Success Criteria for Facebook Page Marketing

ShareBrands are jump­ing on the Face­book band­wagon to reach cus­tomers. The Soci­ety of Dig­i­tal Agen­cies reports that more than 45% of senior mar­keters world­wide named social net­works and appli­ca­tions their top pri­or­ity for 2010. Yet despite the urgency, most brands lack a strategy. Face­book touts a stag­ger­ing... Read more...

How Social Technologies Impact to the Analyst Industry

ShareIt is unques­tion­ably and it is clear that social media is/will change every­thing, it will con­tinue to impact to dif­fer­ent busi­ness indus­tries. I’ve already seen the effect of new chan­nels that deliver insight, research and advice, con­tin­u­ously and in small bits. The rev­o­lu­tion in the social media is... Read more...

What is the ROI of Social Media?

ShareCan you draw a straight line between invest­ments in social media mar­ket­ing and finan­cial results? Many mar­keters can but many more cannot. The demand has never been greater for mar­keters to val­i­date and mea­sure the ben­e­fits deliv­ered by their increas­ing invest­ment in social media. Mar­keters often frame... Read more...

How To Create a Customer Advocacy Program

ShareSocial media doesn’t scale, but you must need to have a strat­egy to scale your online com­mu­nity and to man­age your mil­lions of cus­tomers that are now using social chan­nels to communicate. Often time, we use met­ric to map out the strat­egy, but actu­ally there no sin­gle met­ric is a good indi­ca­tor, you have... Read more...

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