You are here: Home / Archives for Marketing That Works

Not all Your Facebook Page Posts are Visible to Your Fans

May 7, 2012 By Leave a Comment

Nowadays, no matter wherever you are, in the business meeting, social events or hanging out with your associates, one of the most popular topic people talking about is Facebook - "Is your company and business already set up a Facebook fan page?" Then the answer you hear is "yes, of course, Facebook is the biggest social media networking site, it got 800 million members on board, you must be crazy for not to get on there, it is a great free marketing tool to get your … [Read more...]

Do You Know Who is the Rising Start Among Content Marketers

April 23, 2012 By Leave a Comment

Keeping with tradition, print garnered the majority of budgets (58.7%) in 2011. Investment in electronic content formats, such as websites and email, were down slightly, yet spending on other forms of content marketing, which includes events and video - rose 44.4%, according to eMarketer Just as gold must be sourced, mined, processed, shaped and hallmarked to become desirable pieces, so too must high-quality content in regards to its format. With nearly 55% growth … [Read more...]

Is Google Panda Update Got You Bad Dream

April 1, 2012 By Leave a Comment

Still remember the day of the initiate Google Panda Update? One of the most important and dominant change to Google's search results algorithm till date. It hits at the end of February and it took out tons of websites. "Google Panda is a change to the Google's search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of "low-quality sites", and return higher-quality sites near the top of the search results." - … [Read more...]

Social Media’s Impact on the Sales Channel

February 20, 2012 By Leave a Comment

Social media is dramatically influencing the way we view the sales funnel. We might not see it so clearly in the past few years, but as it transforms the relationship that consumers have with the brand, the product, and with each other, the game is definitely changing. Whomever said "Social media is not making us any money!" may need to reconsider it again. It is might be true in the short-term, but in the long-term, it will make you money. The sales funnel is a … [Read more...]

Marketing is Impossible Without Great Content

February 2, 2012 By Leave a Comment

It's really important to deliver content that's engaging, practical and not just necessary to drive sales. 2012 seems to be the year of content marketing, a year for story telling. If you pay attention, you can see many people talking about content marketing and you can see it almost everywhere. What is Content Marketing? It is said that if you are not content marketing, you are not marketing. In the other words, marketing is impossible without great content. … [Read more...]

More Consumers Use SmartPhone for Internet Access than a Computer

January 29, 2012 By Leave a Comment

The mobile Internet is today's main driver of growth in time spent online, consumers are increasingly using their smartphones for Internet access. The rapid consumer adaptation creates opportunities for businesses to engage with consumers. Gaining deep insight into consumer's usage patterns provides marketers the base and starting point of offering products, services as well as information to satisfy true customer demands. According to Google Recent Research, more … [Read more...]

Facebook Page Data Averages Key Findings

January 13, 2012 By Leave a Comment

Guess what? Massive numbers of likes (fans) is not necessarily the name of the game on Facebook! Because, "the more Likes a page has, the harder it is to get high engagement." According to the study by the folks at Zuum Social. Knowing how your Facebook pages perform really adds significant insight to making your own page more successful. Such as look into the detail of its engagement rates, page growth rates, and posting volume. Brands today are coming onto … [Read more...]

« Older Posts