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Marketing is Impossible Without Great Content

February 2, 2012 By Leave a Comment

It's really important to deliver content that's engaging, practical and not just necessary to drive sales. 2012 seems to be the year of content marketing, a year for story telling. If you pay attention, you can see many people talking about content marketing and you can see it almost everywhere. What is Content Marketing? It is said that if you are not content marketing, you are not marketing. In the other words, marketing is impossible without great content. … [Read more...]

More Consumers Use SmartPhone for Internet Access than a Computer

January 29, 2012 By Leave a Comment

The mobile Internet is today's main driver of growth in time spent online, consumers are increasingly using their smartphones for Internet access. The rapid consumer adaptation creates opportunities for businesses to engage with consumers. Gaining deep insight into consumer's usage patterns provides marketers the base and starting point of offering products, services as well as information to satisfy true customer demands. According to Google Recent Research, more … [Read more...]

Facebook Page Data Averages Key Findings

January 13, 2012 By Leave a Comment

Guess what? Massive numbers of likes (fans) is not necessarily the name of the game on Facebook! Because, "the more Likes a page has, the harder it is to get high engagement." According to the study by the folks at Zuum Social. Knowing how your Facebook pages perform really adds significant insight to making your own page more successful. Such as look into the detail of its engagement rates, page growth rates, and posting volume. Brands today are coming onto … [Read more...]

Integrate Social Media into Companies’ Marketing Mix

January 6, 2012 By Leave a Comment

For a lot of business, 2011 was the year of "finding itself" in its attempt to bring itself online in the social media era. From a business and revenue perspective, many businesses learned a lot of lessons – sometimes the hard way – about how social media and online communities work. But now that we are heading into 2012, attention is turning away from building a team, and towards putting those teams to work and coming up with a plan that scales, makes sense and … [Read more...]

Social Media Makes the Sale But Brand Ignoring More than Half of Them

December 21, 2011 By 2 Comments

Can you believe that - Brands are (inadvertently) ignoring over half their fan's social media posts! But, when fans do get a response to their posts, 80% of them went on to make a purchase as a result of the interaction. Amazing finding! "When brands respond, consumers are elated - feeling valued and important!" I think it's always important to interact with your customers, no matter wherever they are, so that way they share their positive experience. But it's … [Read more...]

Consumers Like to Use Social Search for Their Tech Purchase

December 3, 2011 By Leave a Comment

To make Facebook marketing work, interactive marketers must be both an "oracle" who teaches their organization about Facebook and a "gatekeeper" who manages access to the platform, according to Forrester Research In its recent a very well done analysis of the interesting relationship between Facebook and marketers. The study found out that when they are using Facebook as a marketing tool, for those companies that want to get their act together, it could be worth the … [Read more...]

Infographic: Build Authority for Your Website and Blog

November 19, 2011 By Leave a Comment

Below this infographic The Authority Building Machine is created by Vertical Measure. They listed out some key tactics that can be used to build authority for your website or blog. From the graphic, you can see the detail information fall into three major categories; link building, social media marketing and content marketing. Remember to print it out and hang on the wall of your Internet marketing departments, it is a good one to refer often. Internet Marketing … [Read more...]

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