Keeping with tradition, print garnered the majority of budgets (58.7%) in 2011. Investment in electronic content formats, such as websites and email, were down slightly, yet spending on other forms of content marketing, which includes events and video - rose 44.4%, according to eMarketer Just as gold must be sourced, mined, processed, shaped and hallmarked to become desirable pieces, so too must high-quality content in regards to its format. With nearly 55% growth … [Read more...]
Is Google Panda Update Got You Bad Dream
April 1, 2012 By Leave a Comment
Still remember the day of the initiate Google Panda Update? One of the most important and dominant change to Google's search results algorithm till date. It hits at the end of February and it took out tons of websites. "Google Panda is a change to the Google's search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of "low-quality sites", and return higher-quality sites near the top of the search results." - … [Read more...]
Marketing is Impossible Without Great Content
February 2, 2012 By Leave a Comment
It's really important to deliver content that's engaging, practical and not just necessary to drive sales. 2012 seems to be the year of content marketing, a year for story telling. If you pay attention, you can see many people talking about content marketing and you can see it almost everywhere. What is Content Marketing? It is said that if you are not content marketing, you are not marketing. In the other words, marketing is impossible without great content. … [Read more...]
Why is Content So Valuable to Your Business?
September 12, 2011 By Leave a Comment
You've probably been told that when it comes to market on the Internet, content is king. Within the social graph, however, content is everything. Text, posts, videos, blogs, pictures and etc are the currency we use to start conversations, offer value to others and keep up relationships. To really grasp and understand this concept, it's important to have a deep understanding of WHY content is so valuable. Let's begin. How Potential Customers Find You When … [Read more...]
Content Marketing Increase its Important Role in the Marketing Efforts
April 10, 2011 By Leave a Comment
Content marketing can do much to improve results in both area of lead generation and search engine optimization. Creating, finding and sharing compelling content can prove to consumers that a company knows its territory, it can boost a company's leading role in its industry, which also means that the firm wants to help customers keep up-to-date on important developments, and it will be still more important in 2012. By that, unique, engaging, quality content matters … [Read more...]
How to Create Compelling Content Free Report Download
April 7, 2011 By 1 Comment
SEO copywriting has traditionally been about optimizing web page copy by targeting keyword phrases in certain frequencies and densities. Modern SEO is all about crafting content so compelling that other people want to promote it by linking to it or sharing it, which increases your trust and authority and helps the pages you want to rank well for certain keywords. So when boiled down to the fundamentals, it is about 3 things: 1. Keywords 2. Content 3. … [Read more...]
Do Not Afraid If You Write Quality Articles
March 3, 2011 By Leave a Comment
Recently, Google made one of the biggest changes ever to its search results that immediately had a noticeable effect on many Web properties who are rely on the world's biggest search engine to drive traffic to their sites. The major tweak aims to move better quality content to the top of Google's search rankings. The changes affected 12% Google's results. Many of the changes we make are so subtle that very few people notice them. But in the last day or so we launched … [Read more...]
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