Mobile Marketing | Key to eMarketing Success

More Consumers Use SmartPhone for Internet Access than a Computer

The mobile Internet is today's main driver of growth in time spent online, consumers are increasingly using their smartphones for Internet access. The rapid consumer adaptation creates opportunities for businesses to engage with consumers. Gaining deep insight into consumer's usage patterns provides marketers the base and starting point of offering products, services as well as information to satisfy true customer demands. According to Google Recent Research, more … [Read more...]

The Mainstream of Mobile Ads and Marketing and Its Key Trends

October 31, 2011 By Ann Liu Leave a Comment

As marketers seek to capitalize on rising smart device and mobile web adoption, US mobile ads spending will grow 47% in 2012 and reach to $1.8 billion "Consumers increasingly expect to communicate, network, browse and shop from a range of devices, and the growing sophistication of smart devices will only accelerate this trend," said Elkin, principal analyst at eMarketer and author of the new report, "Mobile Advertising and Marketing: Moving to the Mainstream." "But … [Read more...]

Where Do You Stand With Mobile Advertising

July 20, 2011 By Ann Liu Leave a Comment

When come to mobile advertising, where do you stand? In the new survey of Marketer Perspectives on Mobile Advertising that conducted by Interactive Advertising Bureau (IAB), it finds nearly three-quarters of top marketing executives look to increase their mobile spend over next two years. According to the survey, mobile advertising is already become an part of the plan for 51 percent of brand marketers, more than a third (35 percent) stated they are "experimenting" … [Read more...]

Mobile Advertising and MBlogging

January 25, 2011 By Ann Liu Leave a Comment

Digital has been growing in importance for a while in the world. As mobile technology continues to evolve, mobile marketing messages becomes increasingly personalized and relevant, mobile users are becoming more accepting of ads on their devices and they are showing a greater inclination towards receiving mobile advertising and marketing messages. Here are some interesting data about mobile advertising. From the statistics, you can see age played a slightly bigger … [Read more...]

Mobile Ads Serve Important Purpose

October 13, 2010 By Ann Liu 2 Comments

Changing consumer behavior is expensive, changing marketer's behavior is often slow and challenging. As more consumers purchase and use smart phones to read content and view the ads on their devices, more retailers are launching mobile commerce sites. The growth rate in the mobile commerce sector is increasing, many analysts are encouraging retailers to speed up their mobile commerce development plans. On the other hand, consumers are getting more comfortable with … [Read more...]

Why Need to Learn Mobile Marketing?

August 16, 2010 By Ann Liu Leave a Comment

Speaking of mobile marketing, as marketers, if you haven't get your feet into it, you should take a series look into it. For the definition of mobile marketing, The Mobile Marketing Association updated that: Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network. Mobile marketing is commonly known as wireless marketing. However … [Read more...]