Social CRM: The New Rules of Relationship Management

Share I am left amazed at the level and detail of infor­ma­tion those guys offer. As you know, today the social busi­ness envi­ron­ment is far beyond lis­ten­ing. There is a big shift in the past 1–2 years between online cus­tomer man­age­ment sys­tems and social media lis­ten­ing and engage­ment. After all, social busi­ness is... Read more...

How to Develop a Social Strategy Based on Your Biz Goal

Share Accord­ing to a study pub­lished at the end of Jan­u­ary 2010, Nielsen observed the online social activ­ity of con­sumers around the world and dis­cov­ered an 82% increase in time spent on social net­work­ing sites in Decem­ber 2009. On aver­age, users spent more than five and a half hours on pop­u­lar net­works such as Face­book... Read more...

About the Future of Social Media

Share Social media has been a mar­ket­ing vehi­cle that has already had an enor­mous effect on the way com­pa­nies do busi­ness. It has trans­formed itself in the last 2 years from blogs and forums to Face­book, Twit­ter and now Google Buzz. And it has matured to the point where mar­keters are no longer ask­ing whether it should be part... Read more...

4 Key Social Media Trend Companies Must Focus on in 2010

Share In times like these, any sharp mar­keter or busi­ness owner would JUMP at the chance to dis­cover a mar­ket­ing model that pro­duces sky-high response with FAR less work, no mat­ter what. There is a lot of talk about social media and so many busi­nesses are enthralled by the oppor­tu­nity to use social tech­nolo­gies to con­nect... Read more...

Do You Know What Social Followers Want?

Share This is inter­est­ing, accord­ing a Decem­ber 2009 Mar­ket­ing­Sh­erpa sur­vey, it indi­cated that learn­ing about spe­cials and sales was the top moti­va­tion of those who friended or fol­lowed a brand online, and look­ing for sav­ings was fol­lowed closely by learn­ing about new prod­ucts, fea­tures or services. In... Read more...

Are You Investing in a SMM Campaign?

Share For many busi­ness own­ers and career pro­fes­sion­als, I know you’ve already begun inte­grat­ing social media mar­ket­ing into your mix. But for a LOT of oth­ers — there’s been a hold, or a tip-toe approach. Cur­rently, there are 581 Mil­lion cus­tomers using social media – a num­ber that’s grow­ing every day. How... Read more...

Is Twittering Necessary and Do You Really Need to be on Twitter?

Share As mar­ket­ing by pro­fes­sion, usu­ally we have to jus­tify our­selves to the bosses, the clients and every­one in between — espe­cially in the less-tested, some­times, hit or miss arena of social media. When the lat­est tech­nol­ogy and the lat­est social media come out, mar­ket­ing pro­fes­sion­als who are liv­ing... Read more...

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