Nowadays, no matter wherever you are, in the business meeting, social events or hanging out with your associates, one of the most popular topic people talking about is Facebook - "Is your company and business already set up a Facebook fan page?" Then the answer you hear is "yes, of course, Facebook is the biggest social media networking site, it got 800 million members on board, you must be crazy for not to get on there, it is a great free marketing tool to get your … [Read more...]
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Social Media’s Impact on the Sales Channel
Social media is dramatically influencing the way we view the sales funnel. We might not see it so clearly in the past few years, but as it transforms the relationship that consumers have with the brand, the product, and with each other, the game is definitely changing. Whomever said "Social media is not making us any money!" may need to reconsider it again. It is might be true in the short-term, but in the long-term, it will make you money. The sales funnel is a … [Read more...]
Facebook Page Data Averages Key Findings
Guess what? Massive numbers of likes (fans) is not necessarily the name of the game on Facebook! Because, "the more Likes a page has, the harder it is to get high engagement." According to the study by the folks at Zuum Social. Knowing how your Facebook pages perform really adds significant insight to making your own page more successful. Such as look into the detail of its engagement rates, page growth rates, and posting volume. Brands today are coming onto … [Read more...]
Integrate Social Media into Companies’ Marketing Mix
For a lot of business, 2011 was the year of "finding itself" in its attempt to bring itself online in the social media era. From a business and revenue perspective, many businesses learned a lot of lessons – sometimes the hard way – about how social media and online communities work. But now that we are heading into 2012, attention is turning away from building a team, and towards putting those teams to work and coming up with a plan that scales, makes sense and … [Read more...]
Social Media Makes the Sale But Brand Ignoring More than Half of Them
Can you believe that - Brands are (inadvertently) ignoring over half their fan's social media posts! But, when fans do get a response to their posts, 80% of them went on to make a purchase as a result of the interaction. Amazing finding! "When brands respond, consumers are elated - feeling valued and important!" I think it's always important to interact with your customers, no matter wherever they are, so that way they share their positive experience. But it's … [Read more...]
Consumers Like to Use Social Search for Their Tech Purchase
To make Facebook marketing work, interactive marketers must be both an "oracle" who teaches their organization about Facebook and a "gatekeeper" who manages access to the platform, according to Forrester Research In its recent a very well done analysis of the interesting relationship between Facebook and marketers. The study found out that when they are using Facebook as a marketing tool, for those companies that want to get their act together, it could be worth the … [Read more...]
Get Your Business and Brands to Google+
After waiting for long time, finally Google+ is rolling out pages for businesses and brands. It is now allowing businesses and brands to use their social networking service to create official Google+ Pages, where you can talk with fans, start video chat hangouts and share content. On its Blog Post, there are lots of detail information about how Google+ Pages will allow business to connect with the people who love them on a deeply meaningful level. For businesses … [Read more...]
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