Guess what? Massive numbers of likes (fans) is not necessarily the name of the game on Facebook! Because, "the more Likes a page has, the harder it is to get high engagement." According to the study by the folks at Zuum Social. Knowing how your Facebook pages perform really adds significant insight to making your own page more successful. Such as look into the detail of its engagement rates, page growth rates, and posting volume. Brands today are coming onto … [Read more...]
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Integrate Social Media into Companies’ Marketing Mix
For a lot of business, 2011 was the year of "finding itself" in its attempt to bring itself online in the social media era. From a business and revenue perspective, many businesses learned a lot of lessons – sometimes the hard way – about how social media and online communities work. But now that we are heading into 2012, attention is turning away from building a team, and towards putting those teams to work and coming up with a plan that scales, makes sense and … [Read more...]
Social Media Makes the Sale But Brand Ignoring More than Half of Them
Can you believe that - Brands are (inadvertently) ignoring over half their fan's social media posts! But, when fans do get a response to their posts, 80% of them went on to make a purchase as a result of the interaction. Amazing finding! "When brands respond, consumers are elated - feeling valued and important!" I think it's always important to interact with your customers, no matter wherever they are, so that way they share their positive experience. But it's … [Read more...]
Consumers Like to Use Social Search for Their Tech Purchase
To make Facebook marketing work, interactive marketers must be both an "oracle" who teaches their organization about Facebook and a "gatekeeper" who manages access to the platform, according to Forrester Research In its recent a very well done analysis of the interesting relationship between Facebook and marketers. The study found out that when they are using Facebook as a marketing tool, for those companies that want to get their act together, it could be worth the … [Read more...]
Get Your Business and Brands to Google+
After waiting for long time, finally Google+ is rolling out pages for businesses and brands. It is now allowing businesses and brands to use their social networking service to create official Google+ Pages, where you can talk with fans, start video chat hangouts and share content. On its Blog Post, there are lots of detail information about how Google+ Pages will allow business to connect with the people who love them on a deeply meaningful level. For businesses … [Read more...]
Infographic – How the Social Networks be Used in Different Countries
From below this infographic you can see Facebook still people's favor when comes to socializing activities. However, it is not the only social network out there. Different group of people in different countries are using different channels to engaging their activities and Internet culture, such as use social networks and blogs etc. This infographic shows you the popularity of various social networks, like Skyrock, Seesaa, Orkut and Internet usage in general, varies … [Read more...]
Interesting Study about the Meaning of Facebook Users Like
"Like" a Facebook page has many different meanings and it can be used in different ways. The meaning of "Like" is highly dependent on the context in which the "Like button" appears. "Like" is a quick way to express approval for a specific piece of content (status, picture etc), its casual and doesn't need any real thought or consideration. But when it's applied to brand, "Like" becomes more complicated, and the consumer’s age is a significant factor in determining … [Read more...]
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