There are companies that were blind-sided by Internet, not sure it is because they didn't understand the impacts of the power shift to the participants, or how fast information would spread, or were just plain ignorant about what went wrong, why, and what should have been done. Companies are quick to deploy the latest social media technology, yet most have not prepared for the threat of social media crises, or long-term effects on business. Social media crises is … [Read more...]
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Influence of Web Advertising on Southeast Asian Consumers
On the Internet, social media sites are some of the most heavily visited and used sites. According to recent studies, it spends is continuing on the rise this year. Companies have heard the buzzwords and are looking to social media to establish credibility, authority and prominence on the Web through online advertising, blogging, social networks, social news sites, Twitter, and the whole social realm. Social media has put power in the hands of the consumer, … [Read more...]
Females are Now More Reliant and Comfortable on Technology
I find this new research for women at NBCU is interesting, it shows that 75% of women disagree with that statement “men are more comfortable with tech than women,” and they have the online presence to prove it. The survey shows that women have more brand friends and social friends on the social networking sites. "They check their profiles four or more times each day and spend 3.3 hours online daily for non-work related activities." They also found that the … [Read more...]
How to Get Your Google+ Privacy Settings Done
Unless you have lived under a rock this past two-week, then you would have heard what practically everyone (and I mean everyone!) is talking about Google+. Since the search giant released a brand new social network Google+, it has been received a lot of attention from tech pundits and the social media community. No matter you are already on Google+ or not, as with any new online service, understanding how to control your privacy and information is important. So to … [Read more...]
Keep in Mind of These SM Principles
You've heard all the buzz, and your curiosity has been piqued. If yours is among the many small businesses that has taken advantage of everything social media marketing has to offer, then you might find yourself struggling to keep up with new tactics and strategies at times. You might wish you had more hours in the day to accomplish everything you need to do plus stay on top of all the latest social media marketing trends. What worked two years ago is becoming less … [Read more...]
Do You Know Who Use Twitter?
An interesting study that conducted by Pew Internet and American life project found out that 13% of online adults use Twitter, and half of Twitter users access the service on a cell phone. Below the chat summarizes the findings. The popularity and increasing use of Twitter are among African-Americans and Hispanics, and the Twitter adoption gap between African-Americans and whites has increased over the past six months. In November 2010, there was an eight … [Read more...]
How to Prioritizing Efforts for Social Business Scale Program
Many companies are continuing to realize that social business does not scale in a 1:1 basis. Your customer voices will always outnumber the number of community managers you can hire. One-to-one customer service models on social networks may work well now, but as time goes by, we’re creating an expectation for customers online that we can't meet forever. As the collective online conversation grows every day, maintaining this direct brand-to-customer conversation with … [Read more...]
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