There are hundreds of social media monitoring tools available in the market, they can either make you exciting or confusing. It is often frustrating and confusing to shop for the right software in such a cluttered space. Community managers, social media managers, consultants and agency professionals alike have many of the same concerns - what are the questions I should ask before purchasing a social media monitoring service? What are the best social media monitoring … [Read more...]
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Social Media is People Having Conversations Online
The concept of social media is top of the agenda for many business executives today. Decision makers, as well as consultants, try to find ways in which firms can make profitable use of applications such as Wikipedia, YouTube, Facebook, and Twitter etc. Yet despite this interest, there seems to be very limited understanding of what the term "Social Media"exactly means, "Social media is an umbrella term that defines the various activities that integrate technology, … [Read more...]
In China – 265 million Social Network Users This Year
In the recent report of China Social Media Marketing, eMarketer research analyst and author Mike Froggatt pointed out that "As penetration approaches saturation, users are adopting activities that mirror the West but remain distinctly Chinese. They have innovated in categories as diverse as online entertainment, group buying and social media." As marketers who are planning to expand business into Asia-Pacific - you just cannot ignore China. It is an essential country … [Read more...]
How Corporations Should Prioritize Social Business Budgets
With limited budgets, the corporate Social Strategist faces a spending dilemma. In 2010, the average annual social business budget at enterprise - class corporations was a mere $833,000 - a sliver of overall corporate spending. Yet, Social Strategists are confronted withcompounding demands, both from vocal customers and internal stakeholders. SocialStrategists, or buyers of social business, need a roadmap to help guide their spending decisions. Buyers should seek … [Read more...]
Understand Your Market with 7 Elements of Social Data
In the old days, marketing communications was primarily a monologue delivered by the seller to a buyer. The seller controlled the information and dispensed it to the buyer in a strictly controlled fashion. To break through and make a sale, the seller repeated his message louder and more frequently than the competition. Today, however, more new information is published online every year than in the previous 5000 years of man's history. This unfettered access to … [Read more...]
Listening, Engaging and Learning
Anyone who has ever worked in corporate marketing, advertising, and branding is more than familiar with the finding of a brand "voice" - its font, style, color, language, placement, positioning, core value, promise, aspirations, culture, personalities and its characteristics etc. As we are in the the era of the social web and ecosystem, to embody the purpose, engender affinity, and earn relationships based on trust and value, the brand requires a social refresh. … [Read more...]
More Tweeps Sharing More Info and More Tweets
In December, Twitter has announced there 100 million new accounts had been opened in 2010. eMarketer has estimated that the US Twitter population rose from 18 million in 2009 to 26 million last year, twitter has become a more participatory community than ever. Twitter users' following habits have changed dramatically since 2009., according to the research from Sysomos. In 209, nearly two in five tweeps around the world followed five people or fewer. By 2010 that group … [Read more...]
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