An interesting study that conducted by Pew Internet and American life project found out that 13% of online adults use Twitter, and half of Twitter users access the service on a cell phone. Below the chat summarizes the findings. The popularity and increasing use of Twitter are among African-Americans and Hispanics, and the Twitter adoption gap between African-Americans and whites has increased over the past six months. In November 2010, there was an eight … [Read more...]
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How to Prioritizing Efforts for Social Business Scale Program
Many companies are continuing to realize that social business does not scale in a 1:1 basis. Your customer voices will always outnumber the number of community managers you can hire. One-to-one customer service models on social networks may work well now, but as time goes by, we’re creating an expectation for customers online that we can't meet forever. As the collective online conversation grows every day, maintaining this direct brand-to-customer conversation with … [Read more...]
Infographic – The Best Social Media Monitoring Tools
There are hundreds of social media monitoring tools available in the market, they can either make you exciting or confusing. It is often frustrating and confusing to shop for the right software in such a cluttered space. Community managers, social media managers, consultants and agency professionals alike have many of the same concerns - what are the questions I should ask before purchasing a social media monitoring service? What are the best social media monitoring … [Read more...]
Social Media is People Having Conversations Online
The concept of social media is top of the agenda for many business executives today. Decision makers, as well as consultants, try to find ways in which firms can make profitable use of applications such as Wikipedia, YouTube, Facebook, and Twitter etc. Yet despite this interest, there seems to be very limited understanding of what the term "Social Media"exactly means, "Social media is an umbrella term that defines the various activities that integrate technology, … [Read more...]
In China – 265 million Social Network Users This Year
In the recent report of China Social Media Marketing, eMarketer research analyst and author Mike Froggatt pointed out that "As penetration approaches saturation, users are adopting activities that mirror the West but remain distinctly Chinese. They have innovated in categories as diverse as online entertainment, group buying and social media." As marketers who are planning to expand business into Asia-Pacific - you just cannot ignore China. It is an essential country … [Read more...]
How Corporations Should Prioritize Social Business Budgets
With limited budgets, the corporate Social Strategist faces a spending dilemma. In 2010, the average annual social business budget at enterprise - class corporations was a mere $833,000 - a sliver of overall corporate spending. Yet, Social Strategists are confronted withcompounding demands, both from vocal customers and internal stakeholders. SocialStrategists, or buyers of social business, need a roadmap to help guide their spending decisions. Buyers should seek … [Read more...]
Understand Your Market with 7 Elements of Social Data
In the old days, marketing communications was primarily a monologue delivered by the seller to a buyer. The seller controlled the information and dispensed it to the buyer in a strictly controlled fashion. To break through and make a sale, the seller repeated his message louder and more frequently than the competition. Today, however, more new information is published online every year than in the previous 5000 years of man's history. This unfettered access to … [Read more...]
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