Anyone who has ever worked in corporate marketing, advertising, and branding is more than familiar with the finding of a brand "voice" - its font, style, color, language, placement, positioning, core value, promise, aspirations, culture, personalities and its characteristics etc. As we are in the the era of the social web and ecosystem, to embody the purpose, engender affinity, and earn relationships based on trust and value, the brand requires a social refresh. … [Read more...]
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More Tweeps Sharing More Info and More Tweets
In December, Twitter has announced there 100 million new accounts had been opened in 2010. eMarketer has estimated that the US Twitter population rose from 18 million in 2009 to 26 million last year, twitter has become a more participatory community than ever. Twitter users' following habits have changed dramatically since 2009., according to the research from Sysomos. In 209, nearly two in five tweeps around the world followed five people or fewer. By 2010 that group … [Read more...]
Interesting Debate About Facebook
Internet is young, and the applications too. In that way, the use of internet will still change a lot together with the insights. Below this video is interesting to watch, it discussed social media from a global perspective (not just an American one), they debate why many of the popular social networking sites are coming from United States, and adoption across the globe? How does this impact culture? Do the default Facebook features reflect an American culture yet not … [Read more...]
Why Social Media Boutiques Win Deals From Advanced Buyers
As far as we understand, social media is a part of media mix, it is globally still very immature without established practices. It resembles the beginning of the internet era when the tech guys tried to sell services communicating with clients by using jargon, and having neither understanding nor skills of client businesses. Digital, on the other hand, is data that are electromagnetically stored in the form of discrete digits, according to whatis dot com: Digital … [Read more...]
2011 Social Business Forecast
For social business, 2010 was the read of foundational investment. 2011, on the other hand, will be the year of integration. Research reveals corporations to focus on integration, staffing, advertising, and measurement. The data and study shows in below these slides is where companies are going to focus, as well as spending changes based on maturity of corporations, you shall notice how advanced companies shift to customization and social media … [Read more...]
Like the Newly Facebook Page Analytics for SMBs
If you are interested in engagement analytics, you will like Facebook upgrades for the SMBs (small and medium-size businesses) crowd, through the data info, you will be able to see how many impressions your posts get, you will know more about how pictures and videos perform in terms of engagement with your audiences and followers. SMBs are not like big guys, they do not have the deep pockets as big boys do. Facebook's newly page analytics will help SMBs turn into … [Read more...]
Be Proactive Social Strategist or Reactive SM Help Desk
The career path of the corporate social strategist new technologies have emerged, and consumers are adopting them. Social media is no longer the latest "shiny object," as 79% of corporations have undertaken social media efforts, according to Altimeter Group's research. The corporate social strategist is the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on … [Read more...]
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