There are a lot of SEO reports that suggest that url shorteners may be hurting your SEO page ranking. Is that true or not? As webmasters, what can we do about it?
The fear that remains around url shortener mostly is due to the fact that did not use 301 redirects when they started appearing on the scenes. This created a scenario that bad for SEO, fortunately, the pressures of SEO have driven of the companies to shift to using 301 to meet users best interest.
Matt Cutts, Google’s SEO expert weighs in with the facts, the majority of well behavior URL shorteners have good up-time, they will pass page rank anchor text because they use 301 redirect. However, he also pointed out that there is still a lot to be said about whether the site the links are appearing on are granting do-follow status to that link, which many do not.
Here you go, words from the SEO Guru himself!