Recently, Google made one of the biggest changes ever to its search results that immediately had a noticeable effect on many Web properties who are rely on the world’s biggest search engine to drive traffic to their sites. The major tweak aims to move better quality content to the top of Google’s search rankings. The changes affected 12% Google’s results.
Many of the changes we make are so subtle that very few people notice them. But in the last day or so we launched a pretty big algorithmic improvement to our ranking – a change that noticeably impacts 11.8% of our queries – and we wanted to let people know what’s going on. This update is designed to reduce rankings for low-quality sites – sites which are low-value add for users, copy content from other websites or sites that are just not very useful.
What the change means is that Google tighten the leash on the scammers and spammers and the junk content farms, for those webmasters who spent their time gaming search engine results with low-quality content farms and scraper sites have been hit hard this time.
Comments from site operators lit up on the WebmasterWorld.com forum – many webmasters complained that traffic to their sites dropped dramatically overnight, and others expressed concern that they can’t adapt quickly enough to Google’s changes to its algorithm.
Chris Knight of the uber-popular EzineArticles article directory made the following comments in his Search Engine Algorithm Changes post about the site’s traffic on February 26, 2011:
Last month, we served 57 million unique visitors. Next month, that number may be in half.
57 million unique visitors a month is an absolutely colossal figure, and..
Traffic was down 11.5% on Thursday and over 35% on Friday. In our life-to-date, this is the single most significant reduction in market trust we’ve experienced from Google.
That is a huge drop.
But on the other hand, it made way for the hard working, honest, value based website owners who give a flip about the value they deliver to the end consumer. It brings great news to the real webmasters and bloggers, they have been waiting for this move from Google for years. So if you write quality articles for your blog or sites, you have nothing to afraid of – Quality will outperform quantity.
What you have to keep in mind is that Google is about money, for you and for them. They want you to offer good quality content and user experience so the user won’t go to Bing or elsewhere. They want the searchers to be appear on your website or your blog and stay there longer once they find you, that’s why they don’t like high bounce rates.
In their quest, to create the best search engine ever they do need to do something that run counter to the goal (such as the backlinks thing), but the goal is still there, and they do admit that the system is not perfect, which is one of the reasons of why they have to keep changing things up.
Without question, the focus of Google is now on producing original, quality content. Those so-called scraper sites are doomed. Any change to Google’s algorithm is a zero-sum game. Some websites win, some lose.
To ensure your site or blog traffic does not got suffer, here is my piece of advice – as long as you follow Google’s guidelines regarding quality content, your sites will do fine. Play by the rules and build a long term sustainable business, instead of constantly trying to game the system for short term profits (stealing). What you sow you shall reap, period, whether in business or life in general.