40% of the time spent on Facebook is in the News Feed – and only 12% is spent on profile and brand pages, according to comScore Report.
So what are the factors that social network take into consideration when deciding which of your content gets surfaced in a user’s News Feed?
As it said, photos and videos will show up more often on people’s newsfeeds than links or plain text; comments highly increase the chance of your post showing up in people’s newsfeeds, so inviting any kind of comments is a solid strategy and shorter posts do well, its better than posts with over 250 characters. It also suggest that asking for opinions or using ‘fill in the blanks’ types of questions may be a well known one, but apparently it still works.
Below these two infographics on Facebook’s infamous edgerank is from PostRocket, they are highly educational which will help you understand exactly what factors contribute to how News Feed stories get filtered and displayed to a given user – in a very easy-to-understand way.