LinkedIn has become a secret weapon for B2B activities such as replacing cold calling, generating new leads, finding the decision maker, accelerating the sales cycle and connecting with C-level Executives. A recent survey found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost three times higher (277%) than both Twitter (69%) and Facebook (77%).
Social networking sites such as Facebook or LinkedIn will let you stay in touch with customers through blogs and posts, allowing you to inform them of any special offers, promotions, or new announcements. Having your site appear on a social networking site may also result in new customers.
However, 81% report that they don’t have a clear understanding of all the features and benefits that LinkedIn provided, despite the fact that nearly all of them say they are represented personally on LinkedIn.
Via LinkedIn Income